“…In a computermediated communication context (particularly in the case of business email; see Zhu, 2003), in which the interactants have limited clues about the other's immediate evaluative moments, adopting the other's conversation topic is a primordial method of alignment, thus coconstructing a locally conventionalised conversation topic. This conventionalised style may transform into ritual if and when the interactants begin to play with it (Donald, 2013, p. 189), such as in the form of jokes (Kádár, 2013), hence transforming it into an in-group performance. As one participant, Liz (the first author), was present throughout all email conversations, it was possible to analyse how her use of certain greeting and sign-off tokens 5 changed in her conversations with her different clients and whether she developed, or began to develop, conventionalised practices with the other participants.…”