Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers

This study examines how consumers’ hometown orientation affects their preferences for food products. Regarding food products, consumers may prefer products from their hometown over those produced in other domestic areas, among other factors. We consider that due to population migration, a consumers’ current or local place of residence may not necessarily be their hometown. After defining the hometown effect with a framework of consumer willingness to pay, we apply a double-bounded dichotomous choice contingent valuation method to value the hometown effect on a rice product, based on a consumer survey conducted in Japan. This study reveals that consumers’ hometown orientation significantly affects their preferences for the rice product produced in their hometown. The magnitude of the hometown effect for the product is estimated at 48 JPY (0.44 USD) per kg in terms of consumer willingness to pay. The premium rate of the hometown effect compared with the price of the base product is 12.4%. Food labels indicating more detailed region of origin information could be a potential marketing strategy to appeal to consumers from that region but currently living in other areas.

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“…The CV has been applied in various consumer food valuation studies (e.g. Corsi et al, 2022;Li et al, 2020;Yang, 2019).…”

Section: Framework For Measuring the Hometown Effectmentioning

confidence: 99%

Hometown effect on consumer preferences for food products

Aizaki

Sato

Nakatani

2023

IFAM

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Farm labor: problems and main directions of growth

Zhuravleva

Voronina²,

Ruchkin³

et al. 2022

BIO Web Conf.

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Increasing the productivity of farmers and the efficiency of peasant (farm) farms, including timely sales of agricultural products to the population, today they are strategically important the tasks of ensuring food security in our country. Comprehensive scientific research of farm labor in in modern conditions, highlighting problems and points of growth peasant (farm) farms, designed to help the solution of this strategic task. The article presents socio -philosophical analysis of farm labor culture in the Sverdlovsk region. The purpose of the study is defined as analysis subjective and objective factors of efficiency improvement farm labor: technical and technological equipment, logistics, motivation of economic behavior of farmers, the level of state support, as well as key issues in the activity modern farmers. To investigate the problem posed a set of theoretical and empirical methods was used: system approach, document analysis, analysis of modern foreign and domestic literature on development problems peasant (farm) farms, statistical analysis, as well as conducting a sociological study among farmers Sverdlovsk region. The results of the study, formulated in the form of recommendations, reflect the nodal points the growth of the development of peasant (farm) farms in modern difficult conditions and require taking into account such growth points in implementation of the agrarian policy of the region.

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Relational goods and direct purchase from farmers: estimating the value of the relationship between consumers and producers

Cited by 2 publications

References 51 publications

Hometown effect on consumer preferences for food products

Hometown effect on consumer preferences for food products

Farm labor: problems and main directions of growth

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