Relating Experience Goals With Visual User Interface Design

Abstract

This paper examines the cognitive process of visually experiencing user interfaces. It contributes to a theory-and methodology-grounded understanding of how UIs are experienced with regard to various aesthetic criteria. This aids in considering the targeted experience goals in relation to visual design choices-a problem that designers usually have to tackle intuitively. The issue in explicitly relating designs to experiences stems from the complexity of the process in which visual stimuli are processed and turned into experiences. The authors present a cognitive top-down approach to this process, rooted in the appraisal theory and the theory of the predictive brain. Several predictions are derived via this approach, and an eye-tracking experiment with Web sites is presented that provides evidence of them. The experience goals and repeated exposure to stimuli are shown to affect appraisal times and visual scanpaths in Web pages' evaluation; this supports the top-down approach described. Researchers can use the findings to inform their theoretical and empirical pursuits as they strive to understand what makes design artefacts emotionally evocative, and the methodology outlined can assist designers in locating the visual regions and elements relevant for experiential design goals.

Modeling how different user groups perceive webpage aesthetics

“…"Uneducated males in their fourties" would rate a webpage design. Finally, aesthetics may change according to the user's familiarity, due to learning or changes in the task [17], but in this paper we only have considered the first impression of the users, since it has been shown that users make lasting judgments about a website's appeal within a split second of seeing it for the first time [38].…”

Covid-19 Opens New Doors in Building Webshops with Extended 5G Services

“…Different colors impact the mind differently (Bazilinsky et al, 2019), affecting cognitive abilities (Miltzner et al, 2016. Colors have priority compared to texts from perceptual points of view (Bazilinsky et al, 2019). The users recognize them emotionally (Jokinen et al, 2018).…”

The Appraisal Theory of Emotion in Human–Computer Interaction

“…Tight industry relationships and a lack of meta-research and replication studies (e.g., Liu et al 2014) leaves aside crucial developments in theory development. This chapter presents an appraisaltheory-based understanding of visual technology experience (Jokinen et al 2015(Jokinen et al , 2018Silvennoinen and Jokinen 2016;Silvennoinen 2017) to clarify theoretical approaches to examining emotional user experience and present methodical possibilities for examining emotions as cognitive processes within HCI.…”

“…There are no predetermined relationships between design elements and how these are experienced. Jokinen, Silvennoinen and Kujala (2018) employed appraisal theory and predictive brain theory (Clark 2013) to examine the visual experiences of user interfaces for targeted emotional outcomes. Predictive brain theory integrates recent advancements in cognitive science, indicating that brains constantly match sensory inputs with topdown expectations that support perception and action (Clark 2013).…”