Relating Design Management and Project Management: Application of the PM Mind Map Tool in the Creative Design Process

Pacheco, Bruno Perdigão; Bento, Mateus da Silva; Pacheco, Almir de Souza; Quirino, Magnólia Grangeiro

doi:10.1007/978-3-030-55374-6_15

Cited by 1 publication

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“…In modern enterprises, the most manageable factors are organisational-economic, sociopsychological, and cultural. Any change in the internal environment of organisations aimed at developing mechanisms for activating creative activity can be implemented through the introduction of organisational innovations (Modi and Rawani, 2021;Cárcel-Carrasco and Gómez-Gómez, 2021;Pacheco et al, 2021). The entrepreneurial style of management involves the introduction of innovations in the management process itself, i.e., in the social process, for example, in the implementation of marketing, personnel management, and others.…”

Section: Theoretical Overviewmentioning

confidence: 99%

“…Innovation activity constitutes an indicator of the state of society and the economy in general. Currently, there are very few economic entities in the economy that engage in entrepreneurial innovation activities to the fullest, although today, there is an opportunity to implement the innovative initiative (Pacheco et al, 2021;Santos-Vijande et al, 2021). Such situations result from the current state of the country's economy, what described by the revival of competitive human resources and the investment crisis, which, in turn, reduces the innovative activity of national enterprises Modi and Rawani, 2021).…”

Section: Introductionmentioning

confidence: 99%

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The role of Creative Potential in the Project Management Process for the Implementation of the Company's Strategies

Korsunska¹,

Буторіна²,

Abdullayev³

et al. 2022

R. Econ. and Finan.

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This scientific study considers the issues of assessing the role of creative potential in the project management process to implement company strategies. The relevance of the subject matter is determined by the need to introduce creative solutions to improve the quality of company management in the context of implementing the selected management strategies. The purpose of this study is to determine the role of the company's creative potential upon managing the company's projects and expanding the potential opportunities for the implementation of its development strategy. The leading approach in this study is a combination of analytical and logical research methods of the subject matter. Identifying the role of creative potential in the functioning of a company, regardless of its sector, and setting the main aspects of innovative activity within the company in implementing creative solutions in its operation, constitutes the main results obtained in this study. Possibilities for further studies in this area are necessitating for in-depth researching options and prospects of introducing innovative solutions into the management processes of various companies, regardless of their sector, in the same way as studying the influence of such creative potential on companies growth and their transition to a new level of development strategy.

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Section: Theoretical Overviewmentioning

confidence: 99%