Reinforcing Responsible Tourism through Cultural Involvement: An Empirical Evidence from India

Samaddar, Kaushik; Mondal, Sanjana; Sharma, Sujata

doi:10.1080/1528008x.2020.1867698

Cited by 9 publications

(22 citation statements)

References 73 publications

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“…Considering the individual scenarios, settings, realities and based on the previous experience and credibility of the researcher, both structured and unstructured responses were downsized into critical factors that effectively represent the content and support the arguments. The objective of this phase was to collect preliminary data for further validation with the second phase of the study where grounded theory approach (Samaddar et al , 2021) was adopted to arrive at critical issues and challenges concerning tea tourism.…”

Section: Methodsmentioning

confidence: 99%

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Mondal

Samaddar

2021

IJCTHR

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Purpose In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism. Design/methodology/approach The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and supply perspectives of tea tourism and its stakeholders. Findings Critical dimensions such as improper planning and marketing efforts, limited collaboration among stakeholders, the involvement of local people, socio-economic inequality and consumer’s attitude towards tea tourism were identified as major issues and challenges. Research limitations/implications The present research limits its scope to the geographical boundary within India keeping cross-boundary research for future study. This study will aid future researchers and scholars in expanding the domain of tea tourism. Practical implications The present study bears significance to the policymakers, governing bodies, marketers, tour operators in embracing a socio-economic perspective while undertaking a suitable strategy towards marketing of tea tourism and ensuring its sustainable development. Originality/value This study makes a novel attempt in blending the ES, focus group sessions and MA, together in a single research initiative, making it a single point reference in tea tourism literature.

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Section: Methodsmentioning

confidence: 99%

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Mondal

Samaddar

2021

IJCTHR

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“…In 2016, Camilleri noted an increase in the number of small-scale establishments that provide overnight accommodations at responsible tourism destinations, supporting the notion that responsible tourism can increase local travel and boost hospitality businesses. Samaddar et al [24] recently interviewed tour operators in India and found that tourists who attended cultural activities, purchasing local exotic handicrafts and interacting with local people, were good examples of well-executed responsible tourism. The selected tour operators also provided tour packages that were environmentally and socially responsible so that tourists visiting India could gain an understanding of responsible behavior and act accordingly.…”

Section: Responsible Tourism Paradigmmentioning

confidence: 99%

Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions

Sung

2022

Sustainability

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This research employed a behavioral model to confirm and elucidate the critical influence of place attachment, destination involvement, and ambivalent emotion on responsible tourism behaviors. A total of 415 questionnaires were collected from tourists visiting Penghu Island in Taiwan. Following data analysis using structural equation modeling, the results suggested that place attachment, destination involvement, and ambivalent emotion critically impact responsible tourism behaviors, and that place attachment is negatively related to ambivalent emotion. In addition, ambivalent emotion was found to mediate the relationship between place attachment and responsible tourism behaviors. Finally, implications for the promotion of sustainable tourism development were thoughtfully provided based on these findings.

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“…Although it is not a newer concept, societal awareness of it has been increasing very recently. It is often regarded as a synergy between three managerial pillars of technology, information and marketing which has promoted a new culture providing customers with access rather than ownership of resources; enabling efficient usage of economic resources and sustainable development (Martin, 2016;Mondal and Samaddar, 2021b;Parente et al, 2018;Samaddar et al, 2021). The SE concept has disrupted the prevailing economic and ecological paradigm that has positively impacted the quality of life which has also brought down the negative impact on the environment (Mondal and Samaddar, 2020).…”

Section: Sharing Economy and Sustainabilitymentioning

confidence: 99%

“…It is often regarded as a synergy between three managerial pillars of technology, information and marketing which has promoted a new culture providing customers with access rather than ownership of resources; enabling efficient usage of economic resources and sustainable development (Martin, 2016; Mondal and Samaddar, 2021b; Parente et al. , 2018; Samaddar et al. , 2021).…”

Section: Literature Reviewmentioning

confidence: 99%

Future of sharing economy and its resilience post pandemic: a study on Indian travel and tourism industry

Mondal

Samaddar

2022

MEQ

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PurposeTaking a retrospective view, the present study aims to investigate the resilience of shared facilities (accommodation) across India in the post-pandemic period. More specifically, it explores the issues and challenges in implementing sustainable practices in the long run taking a dual perspective of both consumers and service providers.Design/methodology/approachA mixed-method study was pursued in exploring the future resilience of the shared facilities in the post-pandemic period. A multi-method triangulation approach was adopted involving both data collection and data analysis. Primary data was collected through focus group sessions and analysed through a grounded theory study. Whereas, secondary data was extracted from Twitter and processed through textual data mining using the NVivo (12 Pro) software. Critical themes and sentiments were explored through the dual study and a corroboration process was followed thereon to support the findings.FindingsThe dual study extracted major themes pertaining to the present pandemic scenario wherein recovery strategies are at the top priority for all tourism service providers. Among the major themes tourists 2019 passiveness towards the environment existing misconceptions with shared facilities and situational perspective emerged as critical issues worrying service providers in the post-pandemic period. Furthermore the sentiment analysis indicated a positive start to the recovery measures wherein both tourist and tour operators are confident to embrace and restore the shared facilities/business respectively with additional care and responsibilities.Originality/valueThe novelty of the study lies in the identification of critical themes and sentiments concerning the future resilience of the shared economy businesses post-pandemic period in Indian tourism which can have a generalized effect across the world. Moreover, the study corroborated the findings of the dual study where similarities among the themes were observed.

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Reinforcing Responsible Tourism through Cultural Involvement: An Empirical Evidence from India

Cited by 9 publications

References 73 publications

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis

Critical Influences on Responsible Tourism Behavior and the Mediating Role of Ambivalent Emotions

Future of sharing economy and its resilience post pandemic: a study on Indian travel and tourism industry

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