Regulatory fit in framing strategy of parental persuasive messages to young children

Sasaki, Hiroyuki; Hayashi, Yoichiro

doi:10.1111/jasp.12292

Cited by 7 publications

(4 citation statements)

References 55 publications

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“…For example, college students' prevention regulatory focus correlated with being raised under an authoritarian parenting style, while promotion regulatory focus correlated with being raised under an authoritative parenting style (Keller, 2008). Another study found evidence that both general regulatory foci and parenting styles related to parents' preferred message framing toward children (Sasaki & Hayashi, 2015). However, little is known about how parenting‐specific regulatory foci influence parenting styles and behaviors.…”

Section: Parenting Regulatory Focusmentioning

confidence: 99%

Construction and initial validation of the parenting regulatory focus scale

et al. 2022

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Objective We present parenting regulatory focus as a theoretical framework to understand parenting goal motivations and describe the development and validation of a 16‐item Parenting Regulatory Focus Scale. Background Most parenting research is focused on parenting behaviors, but it is also important to understand the goal motivations behind parental approaches to raising children. Method We used two independent samples (N1 = 856; N2 = 497) to validate the Parenting Regulatory Focus Scale as a two‐factor structure composed of promotion‐ and prevention‐based parenting regulatory focus. Across two studies, we tested the construct validity of the Parenting Regulatory Focus Scale through correlations with general regulatory focus, parents' personality traits, child temperament, parenting styles and behaviors, and child adjustment. Results The scale scores demonstrated good internal reliabilities (αs = .86–.91), as well as 2‐week (αpromotion = .65, αprevention = .77) and 6‐month test–rest reliabilities (αpromotion = .61, αprevention = .66). Path analysis supported the relationship between parenting regulatory focus and child adjustment as mediated by parenting styles and behaviors. Conclusions and Implications The Parenting Regulatory Focus Scale is a promising tool that can contribute to parenting research and tailoring of parenting interventions.

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Section: Parenting Regulatory Focusmentioning

confidence: 99%

Construction and initial validation of the parenting regulatory focus scale

et al. 2022

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“…This frame of regulatory focus has been highly influential and has been implicated in a large body of research that straddles the fields of psychology, marketing, and communication (Sacchi & Stanca, 2014; Summerville & Roese, 2008). More important, researchers in message framing have tried to fulfill a certain regulatory goal in persuasive messages by emphasizing either positive (i.e., promotion) or negative (i.e., prevention) consequences of a certain behavior (e.g., Aaker & Lee, 2001; Cesario et al., 2004; Gifford & Bernard, 2006; Jacks & Lancaster, 2015; Sasaki & Hayashi, 2015; Thorsteinson & Highhouse, 2003).…”

Section: Literature Reviewmentioning

confidence: 99%

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising

Hong

Lim

Atkinson

2021

J Applied Social Pyschol

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Many consumers feel proud of making green choices, which is of crucial relevance to explaining environmentally responsible behaviors. However, compared to other self‐conscious emotions, such as guilt and shame, little research attention has been paid to the role of pride in green consumerism. Through conducting two online experimental surveys, this research examined what features of a message induce the two facets of the emotion pride—authentic and hubristic—and how pride appeals interact with message frames having different regulatory foci. In Study 1, participants revealed more favorable eco‐friendly attitudes and intentions when hubristic pride appeals were combined with promotion‐focused messages (detailing the positive benefits of using the green product), and when authentic pride appeals were matched with prevention‐focused messages (emphasizing the negative consequences averted by using the green product). Study 2 replicated and supported the proposed matching hypotheses while including a control condition. Findings of this research will add to a growing body of literature on pride as a discrete emotion and its carryover effects on persuasion while providing guidelines to help practitioners design green advertising campaigns.

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“…Although no studies have explored regulatory fit from a leader's perspective, Sasaki and Hayashi (2015) examined regulatory fit in the context of caregiver–child interaction and revealed that parents preferred positive frames for promotion‐focused messages and negative frames for prevention‐focused messages. It is possible that this finding could be applied to leader–follower interactions because both address the relationship between the message sender and message taker.…”

Section: Introductionmentioning

confidence: 99%

Effect of leaders' regulatory‐fit messages on followers' motivation

Hayashi

Sasaki

2022

J Applied Social Pyschol

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The regulatory fit between regulatory focus and framing of leaders' messages to motivate their followers was examined in this study. Toward this end, an exploratory survey was conducted to develop messages germane to regulatory focus. These messages were employed in the following two experimental studies. Study 1 tested the regulatory‐fit hypotheses from the perspective of leaders, who selected positively or negatively framed messages for promotion‐ and prevention‐focused scenarios. The results revealed that leaders were more likely to choose positively framed messages when conveying promotion‐focused messages and negatively framed messages when conveying prevention‐focused messages. While leaders high in promotion focus and transformational leadership tended to choose positive framing, those high in prevention and authoritarian leadership were inclined to prefer negative framing. The effect of regulatory fit from followers' perspective was examined in Study 2 to determine whether regulatory‐fit messages increased followers' motivation. The results revealed that participants in the regulatory‐fit condition exhibited higher motivation only in the promotion and positive‐framing condition. The implications of the findings for regulatory‐fit theory and leadership research are discussed.

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Regulatory fit in framing strategy of parental persuasive messages to young children

Cited by 7 publications

References 55 publications

Construction and initial validation of the parenting regulatory focus scale

Construction and initial validation of the parenting regulatory focus scale

“Doing Good” versus “Being Good”: The interplay between pride appeals and regulatory‐focused messages in green advertising

Effect of leaders' regulatory‐fit messages on followers' motivation

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