The PrP gene encodes the cellular isoform of the prion protein (PrP c ) which has been shown to be crucial to the development of transmissible spongiform encephalopathies (TSEs). PrP knock-out mice, which do not express endogenous PrP c , exhibit resistance to TSE disease. The regulation of PrP gene expression represents, therefore, a crucial factor in the development of TSEs. Two sequence motifs in the PrP promoter (positions ؊287 to ؊263 from transcriptional start) were previously reported as being highly conserved, and it was suggested that they represent binding sites for as yet unidentified transcription factors. To test this hypothesis, binding of nuclear proteins was analyzed by electrophoretic mobility shift assays using ovine or murine cells and tissues with radiolabeled DNA probes containing the conserved motif sequences. Specific binding was observed to both motifs, and polymorphic variants of these motifs exhibited differential binding. Two proteins bound to these motifs were identified as the Yin Yang 1 (YY1) (motif 1) and E4BP4 (motif 2) transcription factors. Functional promoter analysis of four different promoter variants revealed that motif 1 (YY1) was associated with inhibitory activity in the context of the PrP promoter, whereas motif 2 (E4BP4) was linked to a slight enhancing activity. This represents the first demonstration of binding of nuclear factors to two highly conserved DNA sequence motifs within mammalian PrP promoters. The action of these factors on the PrP promoter is haplotype-specific, leading us to propose that the prion protein expression pattern and, with it, the distribution of TSE infectivity may be associated with PrP promoter genotype.The ovine PrP gene (PRNP in human, prn-p in mice) encodes the prion protein (PrP C ), 4 which is a crucial component of prion diseases, also known as transmissible spongiform encephalopathies (TSEs). This group of diseases include scrapie in sheep, bovine spongiform encephalopathy in cattle, and Creutzfeldt-Jakob disease in humans (1). The hallmark of TSEs is the aggregation of a pathological isoform PrP Sc of the cellular PrP C protein (2). PrP C is highly expressed in neurons of the brain and also found in many other tissues, especially the lymphoreticular system. Prn-p knock-out mice, which do not express endogenous PrP C , exhibit resistance to TSE disease (3). Transgenic mice with differing copy numbers of the prn-p gene show a clear relationship between expression level and disease progression, characterized by changes in incubation periods (4). It is assumed that the TSE agent can only replicate in cells expressing PrP C , so that up-or down-regulation of the PrP promoter can have consequences for the distribution of the agent in the host and, therefore, the risk of transmission; for example, from consumption of specific animal parts or blood transfusion in humans (5).Beside its key role in disease, the physiological function of PrP C remains elusive with signal transduction, synaptic transmission, neuroprotection, and immunoregulation...