Regulation of Electoral Advertising in Europe

Holtz‐Bacha, Christina

doi:10.1057/978-1-137-56981-3_3

Cited by 5 publications

(3 citation statements)

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“…In contrast, European countries have comparatively strong restrictions on political advertising, which is usually allowed only as election advertising in the last several weeks before election day (cf. Holtz-Bacha, 2017). This, along with the fact that there are countries that do not even allow electoral advertising, rather points to an approach of social responsibility that does not want to leave ideological advertising to the free play of market forces.…”

Section: Framework Conditionsmentioning

confidence: 99%

Political Advertising – Good or Bad?

Holtz‐Bacha¹

2022

Questions of Communicative Change and Continuity

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Political advertising has always been a contentious issue. In general, this can be explained by the uneasy feeling that advertising, which comes, after all, from the world of commerce, has no place in serious politics. Derived from this, the concern focuses on the presumed effects of advertising on recipients and, in particular, those that go beyond the actual purpose of the advertising (which primarily seeks to affect voter turnout, sympathy for one or the other party or candidate, and the voting decision) and more generally influence attitudes toward politics. Controversies regarding po litical advertising arise in almost every election campaign because its con tent is perceived as unfair to opponents, because it "hits below the belt," or because it violates human dignity. Therefore, concerns about undesirable effects relate primarily to negative campaigning because, unlike the case in commercial advertising, negative advertising in politics is commonplace. Against this background, this chapter summarizes the research on political advertising to determine whether there is a reasonable basis, on the one hand, for the expectations of its sponsors and, on the other hand, for the concerns about its negative effects on target audiences.Political advertising worldwide is a contentious issue. In general, the question whether politics and advertising, which comes, after all, from the world of commerce, are compatible at all arises. Deriving from this, the concern focuses on the presumed effects of advertising on recipients and, in particular, those that exceed the actual purpose of the advertising (effects on voter turnout, sympathy for one party or candidate or the other, and the voter's decision) and more generally influence attitudes toward politics.Controversies regarding political advertising come up in almost every election campaign because its content is perceived as unfair to opponents, 208

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Section: Framework Conditionsmentioning

confidence: 99%

Political Advertising – Good or Bad?

Holtz‐Bacha¹

2022

Questions of Communicative Change and Continuity

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“…Campaign posters are texts that tend to incorporate verbal as well as non-verbal elements, which makes them multimodal (Benoit, 2019;Dumitrescu, 2010;Holtz-Bacha, 2017). Forceville (2016) undertook the analysis of multimodal discourses structural characteristics.…”

Section: Campaign Posters As Semiotically Complex Textsmentioning

confidence: 99%

Campaign Posters In American And Russian Electoral Landscapes

Nikolskaya¹,

Pavlina²

2021

European Proceedings of Social and Behavioural Sciences

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“…Despite the emergence of newer campaigning tools, German election campaigns are characterised by a vivid poster culture. Due to regulations on televised advertising in Germany as well as in other European countries (Holtz-Bacha, 2017), campaign posters have remained an important visual campaigning tool for German election advertising (Holtz-Bacha and Lessinger, 2017). During the 2017 Bundestag election campaign, political parties distributed up to 371,000 campaign posters and spent up to 39% of their campaign budgets on this tool.…”

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confidence: 99%

Personalised, de-ideologised and negative? A longitudinal analysis of campaign posters for German Bundestag elections, 1949–2017

Steffan

Venema

2019

European Journal of Communication

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Faced with fundamental societal changes such as partisan dealignment and mediatisation, political parties in Germany as well as in other Western democracies professionalise their communication. Drawing on the concept of professionalisation of political communication, the present study investigates changes of campaign posters for German Bundestag elections from 1949 until 2017 with regard to personalisation, de-ideologisation and negative campaigning. By using a quantitative content analysis of visual and textual elements of campaign posters (N = 1,857) and logistic regression analyses, we found an increase in visual personalisation and in visual ideologisation. However, no upwards trend was detected regarding negative campaigning across the four phases of political campaigning. Moreover, we found no empirical evidence for an increasing textual personalisation or textual de-ideologisation. All in all, the findings of this longitudinal analysis indicate an increasing visualisation of political communication.

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Regulation of Electoral Advertising in Europe

Cited by 5 publications

References 1 publication

Political Advertising – Good or Bad?

Political Advertising – Good or Bad?

Campaign Posters In American And Russian Electoral Landscapes

Personalised, de-ideologised and negative? A longitudinal analysis of campaign posters for German Bundestag elections, 1949–2017

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