Regional Spanish Tourism Competitiveness. A DEA-MONITUR approach

Abstract

Abstract. The aim of this paper is to analyse the regional tourist competitiveness performance in Spain. We use the seven pillars of tourism from a very detailed and complete database carried out by the Spanish Government -MoniTUR 2010 as primary data. Thus, we calculate several regional tourist competitiveness indices using data envelopment analysis (DEA) to analyse the robustness of the results obtained in the ranking of the tourist competitiveness for the 17 Spanish Autonomous Communities. Our results are robust to the use of two different modelling strategies: (1) input and output variables selection; and (2) virtual and super efficiency DEA models. Madrid and La Rioja are found to be the most competitive regions; meanwhile other inland regions of Spain like Extremadura and Aragón are the least competitive. The position of each of the laggard Autonomous Communities should be analysed by their respective destination management organizations (DMOs) in order to envisage adequate corrective measures.

The change of the Spanish tourist model: From theSunandSandto theSecurityandSand

“…Sunny regions feel more protected against competition due to favourable environmental conditions. Also, Benito et al (2014), Munoz (2007), Martin et al (2017) and Hein et al (2009) support the influence of the sun on incoming visitors.…”

“…Regarding the analysis of tourist efficiency, the literature has analysed tourism efficiency worldwide (Assaf and Josiassen, 2012; Hadad et al, 2012), in Europe (Abad and Kongmanwatana, 2015; Lozano and Gutiérrez, 2011; Soysal-Kurt, 2017) and at regional level in Italy (Bosetti et al, 2004, 2007; Cuccia et al, 2016), France (Barros et al, 2011; Botti et al, 2009; Peypoch, 2007) and Spain (Benito et al, 2014; Martin et al, 2017), among others.…”

Туризмда Самарадорлик Мезони Ва Ижтимоий-Иқтисодий Кўрсаткичлари

“…Хорижий мамлакатлари иқтисодчилари томонидан Martín J.C. [8], Jui-Kou Shang [6], Hsu-Hao Yang [7] ва Anda N.O. [5] бир нечта усулларда туристик фаолият самарадорлигини баҳолаш усуллари татбиқ этилган.…”

Assessing the ability of regions to attract foreign tourists: The case of Italy

“…Despite Italy recorded a tourism gross value added of about 10% of the EU total, this value is lower than those registered by Spain (27%) and Germany (12%) (Eurostat, 2020) and the country shows low competitiveness compared to Greece, Spain and Portugal (Algieri et al, 2016, 2018). Thus, improvements in efficiency from a regional perspective are needed to heighten the competitive position of tourism sector (Martín et al, 2017).…”