“…Second, we predicted an interaction between perceived intensity of wine colour and participant culture, with NZ participants more likely than French participants to negate a wine as a function of lighter colour. Third, we predicted that wine attributes associated with Pinot noir's varietal profile such as red fruits, dark fruits and oak character (Campo, Ballester, Langlois, Dacremont, & Valentin, 2010;Tomasino, Harrison, Sedcole, & Frost, 2013) would be important in predicting perceived wine quality. Finally, we predicted an influence of glass colour on wine sensory judgments, with the assumption that the black glass could constitute an incongruent, contextual stimulus.…”