Region image: on example of Sakha Republic (Yakutia)

Abstract

Development of region image now gains the central importance as exactly because of it the territory becomes well-known and recognizable. Possibilities appear for region’s strengthening and activity manifestation in the domestic and world market. The positive territory image contributes to the improvement of investment climate, improvement and development of tourist infrastructure, increase in revenues of service sector and increase in competitiveness level. In this regard, we consider this subject relevant. We present the scientific review of definitions “image” and “region image”. We allocate the contemporary approaches to a research of region image by means of the comparative analysis. We prove that the favorable natural and cultural region heritage gives all opportunities for region positioning as an attractive investment. We analyze objective, subjective factors and problems for positive region image development. We also describe sights of Yakutia as advertising and the guide for potential tourists as the image potential of the Republic. We conclude that development of favorable region image will give the opportunity to offer the international community the attractive region which has favorable natural, cultural and historical, social and cultural conditions.