Regarding the quality oriented development and an overview of sustainability of this approach for industrial/service sectors: a case study for supply chain and production system of xb firm

Abstract

Six sigma provides to reduce cost by improving productivity and this method achieves this by focusing on the reduction of both defects and non-value added facilities. This method aims to reach zero defect in the theory improving supply chain processes. For extending and improving the effectiveness of supply chains, the critical processes of these systems must be developped. when the amount of users increase in the supply chain, processes and steps of systems will be more complex. There is an effective and usable method named as six sigma. This perspective aims to provide zero defect in the theory developping stages of supply chain. In the practical and implementation life, it is impossible because of changes, diversification in the life. This methodology has been chosen as a quality improvement technique to solve the problem in a production and supply chain system for industrial sector. By this way sustainability of Supply chains' and production processes can be provided and improved continuously. This study aims to present literature survey and overview about this quality method, six sigma and supply chain. This research includes some implementation stories, backgrounds of firms of services and industrial sectors. At the end of this study, it presents a case study of XB company and some suggestions can be offered about the case study according to the results.

Understanding the potential of market and brand orientations: An empirical investigation of the mediating role of brand equity on business performance

“…MO had the greatest impact on BuP among the three factors. This result is consistent with previous research, such as that of Erdil and Erdil (2017) and Kara, Spillan, and DeShields (2005). In addition, the study discovered that market orientation positively affects brand equity, which is consistent with Yoganathan, Jebarajakirthy, and Thaichon (2015) findings.…”