2022
DOI: 10.52728/ijjm.v3i3.495
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Reformulating a Market-Driven Service Strategy of Community-Based Tourist Destinations Post-Pandemic Covid-19: Evidence from Indonesia

Abstract: The COVID-19 pandemic has exposed tourism villages to various challenges. Tourism villages as a form of rural tourism which are managed by local people face more serious problems due to their lack of expertise. This study aims to apply customer-driven strategies in formulating strategies to market tourism villages. Employing marketing concepts of service quality, satisfaction, and revisit intention, this research investigates the mediating role of satisfaction in the relationship between service quality and re… Show more

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Cited by 4 publications
(3 citation statements)
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“…The movement to protect the environment gives rise to types of consumers who have specific characteristics, namely green consumers. Green consumers are environmentally responsible consumers with environmentally friendly behaviors to meet their needs and protect the environment at the same time (Waskito & Wahyono, 2017;Guckian, de Young, Harbo, 2017;Nasoha, Ngarbingan, & Ginting, 2022, Ginting & Dewi, 2022.…”
Section: Figure 1 Cop 26 -Net Zero 2050mentioning
confidence: 99%
“…The movement to protect the environment gives rise to types of consumers who have specific characteristics, namely green consumers. Green consumers are environmentally responsible consumers with environmentally friendly behaviors to meet their needs and protect the environment at the same time (Waskito & Wahyono, 2017;Guckian, de Young, Harbo, 2017;Nasoha, Ngarbingan, & Ginting, 2022, Ginting & Dewi, 2022.…”
Section: Figure 1 Cop 26 -Net Zero 2050mentioning
confidence: 99%
“…However, the impact on community-based tourism destinations, especially in rural communities, has not been particularly studied (Sobaih et al, 2021). In fact, rural tourism in Indonesia plays a significant role in the recovery of the post-pandemic tourism sector (Shofa, 2021;Ginting et al, 2022). This research takes the theme of rural tourism, namely tourism villages which is a form of rural tourism development.…”
Section: Introductionmentioning
confidence: 99%
“…As a result, many businesses use billboards in the form of scoreboards, flyers, stickers, videotrons, megatrons, large electronic screens (LEDs), whiteboards, and billboards. Apart from billboards, banners and walking billboards, there are also print media such as newspapers, magazines and tabloids, as well as electronic media such as radio and television, as well as internet media (Dewi et al, 2022;Ginting et al, 2022).…”
Section: Introductionmentioning
confidence: 99%