2018
DOI: 10.1177/0096144218759026
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Reforging the Steel City: Symbolism and Space in Postindustrial Pittsburgh

Abstract: With an eye to urban branding campaigns in global cities such as New York, in the 1970s and 1980s, Pittsburgh, Pennsylvania’s public officials worked with local corporations and media outlets to market “dynamic” Pittsburgh to a national audience. This article examines the relationship between the “imagined space” of boosters’ urban branding campaigns and their decades-long efforts to physically and economically reorganize the region’s “material space” around service and finance industries, and medical and educ… Show more

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Cited by 12 publications
(10 citation statements)
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References 8 publications
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“…45 To fully comprehend the melancholic condition with regard to neighborhood change in Hörde, it is helpful to ask why the working-class residents never protested against their exclusion from the narrative and politics of the "New Dortmund." While in other cities with comparable neighborhoodbased urban rebranding strategies workers revolted against their marginalization and thus gave vent to their indignation and anger, 46 nothing comparable happened in Dortmund. Instead, feelings of sadness, frustration, and the manifold ambivalences have mostly remained under wraps -a fertile ground for feelings of melancholy.…”
Section: Emotional Complexities: Neighborhood Melancholy In Dortmund-mentioning
confidence: 99%
“…45 To fully comprehend the melancholic condition with regard to neighborhood change in Hörde, it is helpful to ask why the working-class residents never protested against their exclusion from the narrative and politics of the "New Dortmund." While in other cities with comparable neighborhoodbased urban rebranding strategies workers revolted against their marginalization and thus gave vent to their indignation and anger, 46 nothing comparable happened in Dortmund. Instead, feelings of sadness, frustration, and the manifold ambivalences have mostly remained under wraps -a fertile ground for feelings of melancholy.…”
Section: Emotional Complexities: Neighborhood Melancholy In Dortmund-mentioning
confidence: 99%
“…Like the decline of coastal towns, deindustrialization has been an ongoing process throughout neoliberalism (Strangleman and Rhodes, 2014) across North America and Western Europe (Clark and Gibbs, 2020; Emery, 2018; Mckenzie, 2017; Neumann, 2018; Sassen, 1990). Placed within the context of global neoliberal capitalism, we can discern the similarities in experience across deindustrialized locales including a sense of loss (Walkerdine, 2010), the evisceration of economic stability and security (Linkon, 2013), lost pride (Mckenzie, 2015) and an identity (Strangleman, 2017).…”
Section: Deindustrializationmentioning
confidence: 99%
“…First, it continues to be a point of reference that subsequent researchers have been able to identify when explaining the provenance of their own work. In recent times it has been acknowledged as a forerunner, inter alia, by studies of emotional geographies (Nogué & Vela ; Sousa & Rocha ), public policy (Doyle ; Rusko ), reimaging cities (Neumann ), advertising (Botschen et al ; Martin & Capelli ), heritage (Krakover ; Adamo et al ) and, in particular, tourism and event management (Richards ; Ardyan & Susanti ; Warren & Dinnie ). While that list of examples is itself far from comprehensive, the enormous range of topics covered by that selection is enough to point to its accessibility and relevance to the prevailing trajectory of city branding research.…”
Section: Convergencesmentioning
confidence: 99%