Reference as Outreach: Meeting Users Where They Are

Aguilar, Paulita; Keating, Kathleen; Schadl, Suzanne; Reenen, Johann van

doi:10.1080/01930826.2011.556958

Cited by 26 publications

(12 citation statements)

References 12 publications

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“…Aguilar, Keating, Schadl, and Van Reenen (2011) describe the multi-pronged approach that University of New Mexico took for their librarians to get engaged with their unique user population. They instituted a new liaison model, virtual reference desk, and satellite services with success.…”

Section: Resultsmentioning

confidence: 99%

Analyzing Recorded Transactions to Extrapolate the Required Knowledge, Skills, and Abilities of Reference Desk Providers at an Urban, Academic/Public Library

Chan

2014

Journal of Library Administration

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Much has been written about the competencies that reference providers must exhibit to be successful at their positions given today's technology-rich, information environment. Many have proclaimed new mandatory technological and attitudinal qualities for librarians, while others have interviewed future, practicing, and hiring librarians for their perspectives on this topic. This study adds to the existing literature by examining a dataset of 9,683 recorded reference transactions collected during the fall 2012 semester in an urban, academic/public library. This dataset provides a very current look at the requisite knowledge, skills, and abilities that reference providers need to be successful at this library.

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Section: Resultsmentioning

confidence: 99%

Analyzing Recorded Transactions to Extrapolate the Required Knowledge, Skills, and Abilities of Reference Desk Providers at an Urban, Academic/Public Library

Chan

2014

Journal of Library Administration

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“…Although academic library patrons are open to the idea of using chat reference, they tend to not use it and adventurous patrons do not return to that method (Cummings, Cummings, & Frederiksen, 2007). An exception to this trend is the virtual service desk at the University of New Mexico University Libraries, which had an increase in phone and chat reference transactions after embarking on an ambassador program with librarians venturing out to their patrons in electronic and physical spaces (Aguilar, Keating, Schadl, & Van Reenen, 2011).…”

Section: Reference Studies Reviewmentioning

confidence: 98%

Proprietary Reference: Do Students Use Library Help?

Wagner

2013

The Reference Librarian

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Data from a survey at a ground campus of a proprietary school are considered in the context of recent library science literature. Two surveys indicate that students prefer face-to-face communication with the library and learning about the library services through class visitations. Most of the respondents had not used library services. These trends suggest that proprietary school students are not entirely dissimilar from traditional students in learning and marketing preferences.

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“…The librarians at the University of New Mexico met users where they are by establishing the Virtual Service Desk with one email, one phone number and one chat and the Ambassador Program, which provided "reverse reference" by situating librarians in patrons' research process (Aguilar et al, 2011). DePaul University's roving reference sent librarians with a laptop to places students frequented during busy hours and answered questions while making librarians more visible beyond the library building (Nunn and Ruane, 2012).…”

Section: Literature Reviewmentioning

confidence: 99%

A roadshow of library resources: familiarize students with what you have

Lai

2015

Reference Services Review

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Purpose -The purpose of this paper is to describe how the popular culture of flash mob inspired the creation of the library roadshows and elaborate on the conducting of flash outreach events to market music databases to students with limited resources. Design/methodology/approach -By not requesting faculty for in-class teaching time, the promotion of library e-resources took place beyond the library building, in places where students live and hangout, and during the short window when students mingle before classes. Simple set-up with laptops and a movable large screen TV was used for brief database demonstration. Findings -The provision of quick demos and on-the-go consultations of e-resources through the library roadshows proved to encourage usage and obtain a higher return on investment without requiring much extra manpower and funding. Students also welcomed this new way of learning without having to go to a class. Social implications -Seeing students and offering services where students live and hangout help make the library more visible and blend librarians in students' campus life. Originality/value -While information literacy workshops oftentimes happen inside the library or during a class hour, the library roadshows go beyond physical boundaries and take information literacy instruction to where the targeted audience is. Not only are these flash outreach events quick and easy to conduct, but this casual learning also fits the learning behavior of the millennial generation who wants everything succinct and straight to the point.

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Reference as Outreach: Meeting Users Where They Are

Cited by 26 publications

References 12 publications

Analyzing Recorded Transactions to Extrapolate the Required Knowledge, Skills, and Abilities of Reference Desk Providers at an Urban, Academic/Public Library

Analyzing Recorded Transactions to Extrapolate the Required Knowledge, Skills, and Abilities of Reference Desk Providers at an Urban, Academic/Public Library

Proprietary Reference: Do Students Use Library Help?

A roadshow of library resources: familiarize students with what you have

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