Nicole L Batsch has 16 years' experience in developing ageing and dementia programmes across the US. Her expertise encompasses many disciplines including developing a literacy programme for seniors, family carer interventions, a hospitalbased senior wellness centre, dementia staff training for home care and care homes and initiatives for people with early stage dementia living in the community. One programme was internationally disseminated based on its successful research outcomes. She recently served on the board of the American Society on Aging. Ms Batsch is currently a PhD Candidate at King's College London in the Institute of Gerontology focusing on dementia.Mary S Mittelman received a Doctor of Public Health in psychiatric epidemiology and an MS in biostatistics from Columbia University School of Public Health. Dr Mittelman is Director of the Psychosocial Research and Support Program of the NYU Comprehensive Center on Brain Aging and Research Professor in the NYU Langone Medical Center Department of Psychiatry. For more than 20 years, she was Principal Investigator of the NYU-Spouse Caregiver Intervention study, which has won many awards internationally. In the past few years, Dr Mittelman has made a commitment to disseminate research findings and to collaborate with community organizations to implement evidence-based psychosocial interventions.Published by Alzheimer's Disease International (ADI), London. September 2012. Copyright © Alzheimer's Disease International. Preface S ymptoms of dementia are perceived differently in different parts of the world. this includes considering dementia as a normal part of ageing, mental illness, something metaphysical linked to supernatural or spiritual beliefs or as an irreversible disease of the brain. It is very important that there is better public awareness and understanding to reduce the stigma associated with dementia. this can happen only with well developed and executed political and public campaigns to support a societal shift towards acceptance and inclusion of people affected by dementia.
Essay authorsLow levels of understanding about dementia lead to various misconceptions resulting in perpetuation of stigma which is prevalent in most countries at various levels. People with dementia are often isolated, or hidden, because of stigma or the possibility of negative reactions from neighbours and relatives to behavioural and psychological symptoms. the idea that nothing can be done to help people with dementia often leads to hopelessness and frustration.Urgent action is required to improve the understanding of dementia and so reduce stigma. It is with this aim that Alzheimer's Disease International (ADI) has produced this report on stigma to coincide with World Alzheimer's Month 2012.Overcoming stigma will help tremendously with achieving ADI's vision of an improved quality of life for people with dementia and carers. We also worked with the World Health Organization (WHO) on their report Dementia: a public health priority, which was released in April 2012.
Dr...