“…Moreover, scholars pioneering the theory in construction research are showcasing important and valuable insights (Brege et al, 2014;Tijani et al, 2021;Alkilani and Loosemore, 2022;Standing and Lamari, 2023). For instance, Brege et al (2014), review the business strategies of five companies in Sweden and the influence of a changing market on their business models, and similarly, Rad et al (2022) contribute to the theory by arguing a construction innovation in relation to a change in performance.…”