2015
DOI: 10.1162/rest_a_00506
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Reducing Choice Overload without Reducing Choices

Abstract: Previous studies have demonstrated that a multitude of options can lead to choice overload, reducing decision quality. Through controlled experiments, we examine sequential choice architectures that enable the choice set to remain large while potentially reducing the effect of choice overload. A specific tournament-style architecture achieves this goal. An alternate architecture in which subjects compare each subset of options to the most preferred option encountered thus far fails to improve performance due t… Show more

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Cited by 53 publications
(37 citation statements)
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“…Similar results are found in other complex decision scenarios in the field (Iyengar and Kamenica, 2010;Sinaiko and Hirth, 2011). Nevertheless, simply reducing the number of contracts would possibly neglect the fact that consumers differ in their preferences for contract attributes (Besedeš et al, 2014). In addition, suboptimal choices may also arise from contract attributes, which are difficult to assess.…”
Section: Introductionsupporting
confidence: 75%
“…Similar results are found in other complex decision scenarios in the field (Iyengar and Kamenica, 2010;Sinaiko and Hirth, 2011). Nevertheless, simply reducing the number of contracts would possibly neglect the fact that consumers differ in their preferences for contract attributes (Besedeš et al, 2014). In addition, suboptimal choices may also arise from contract attributes, which are difficult to assess.…”
Section: Introductionsupporting
confidence: 75%
“…Several policy interventions aimed at increasing switching rates have been suggested in the literature, both in Medicare Part D and in other markets where consumer inertia is an issue. Such proposals typically aim to reduce the transaction costs associated with switching plans (e. g., Hoadley et al (2013)); increase attention using reminders, nudges, and other information shocks (e. g., Sinaiko et al (2013)); or reduce the complexity of the choice environment, for instance by reducing the number of available options (e. g., Frank and Lamiraud (2009), Besedeš et al (2015)).…”
Section: Simulations: Forcing Attention and Removing Switching Costsmentioning
confidence: 99%
“…Adults of all ages benefit from smaller choice sets, which have been associated with better decisions and higher post-choice satisfaction (Besedeš et al 2012;Botti and Iyengar 2006;Hanoch et al 2011;Tanius et al 2009). A 'tournament' strategy for introducing subsets of options may also improve older adults' decisions (Besedeš et al 2015). Thus various intervention strategies may be useful for confronting low motivation among decision makers.…”
Section: Interventions Targeting Cognitive Deliberationmentioning
confidence: 99%