Rediseño en la prensa impresa española del siglo XXI

Abstract

de investigación giran en torno a los ejes eficacia comunicativa-tecnología aplicados a diferentes contextos (discapacidad, comunicación política, educación o espacios públicos) a partir del diseño gráfico y de la información.

El lenguaje visual del diseño web brutalista

“…The analysis of the results corroborates the research hypothesis: from the selected sample, the term brutalist today covers a multitude of many different manifestations whose only common thread is the clear rejection of some of the classic dogmas of graphic design; precisely those linked to the traditional school (hierarchy, order, proportion or simplicity, to cite but a few) and which have defined the shape of products such as the generalist printed press (Vizcaíno-Laorga & ISSN: 1696-019X / e-ISSN: 2386-3978 -Ruesta, 2018). The significant presence of spontaneity -or audacity-as synonym for rupture, innovation and creative daring, together with the absolute dispersion of the remainder of the formulas, prove the visual heterogeneity of an extremely eclectic movement whose unity only seems to be upheld by the provocative attitude of its respective authors.…”

Key design elements of daily newspapers: Impact on the reader's perception and visual impression

“…Given the descriptive nature of the research, for the purpose of expressing attitudes and measuring visual impressions according to the proposed hypotheses, newspaper spreads and front page printouts of three foreign newspapers and the proposed design of a national daily were presented to respondents along with the questionnaire. 1 The mixed questionnaire was structured relaying on the findings in previous research (e.g., Utt and Pasternack, 2003). Apart from five introductory questions related to the respondents' demographics, the questionnaire consisted of 28 questions.…”

“…A revolution in newspaper design, which culminated in the mid-1970s, had a particular impact on front page design (Barnhurst and Nerone, 1991) through the application of horizontal layout, smaller number of columns and articles, more simple headline typography, appreciation of the white space and the appearance of impressive, visually clearly organized elements. According to a study of the trends in the U.S. front page design authored by Utt and Pasternack (2003), the 1980s emphasized the color trend, modular design, and the arrival of large, dominant photographs while 1990s placed the focus on the integration of text and images. The simplicity of design and the clarity of navigation were another trend of the late 20 th and the beginning of the 21 st century.…”