Redesigning the appearance of recycled containers for packaging applications: The effect of paper waste physicochemical properties on the performance of paperboards with obvious recycled content

Abstract

Significant efforts have been made over the past decade to facilitate the recognition of environmentally friendly packaging and promote sustainability. Yet, consumers remain confused by the excess of labels and claims used to communicate sustainability. In our previous work, we modified the appearance of recycled fibre-based packaging by incorporating visible particles of fibre-based waste. This strategy enabled