Redes de empresas e seus efeitos sobre o turismo

Abstract

O presente artigo tem como objetivo propor um modelo de alinhamento competitivo para a rede de atores do turismo, visando aumentar sua coesão e facilitar a busca de objetivos comuns. Tal proposta foi definida com base na expertise dos autores na análise de redes de turismo, aliada a resultados obtidos na pesquisa em Ouro Preto (MG). Dessa forma, foi possível perceber o peso dos atores envolvidos em função dos critérios de escolha utilizados pelos visitantes para configurar seu caminho dentro da região turística analisada e, assim, reforçar os relacionamentos existentes. Abstract The relationships between firms, to be successful, demand high levels of transparency, information and physical flows of goods and services, in order to provide free access for all people involved in doing business together. The same can be said regarding flow of money resources and talents needed by the processes and operations performed by the network. Thus, the main idea involves reaching balance conditions in terms of sharing the results obtained by all participants, considering their objectives and goals, to keep the network form of organisation as being an adequate strategy. This proposal was defined from the authors' expertise in analysis of tourism networks, together with results obtained on research in Ouro Preto. Thus it was possible to realize the weight of the players involved depending on the selection criteria used by visitors to configure their way into of the tourist region analyzed and thereby strengthen existing relationships. keywords Networks, alliances, partnerships, tourism sector, Ouro Preto. Resumen El presente artículo tiene como objetivo proponer un modelo de alineamiento competitivo para la red de actores del turismo, para aumentar su cohesión y facilitar la busca de objetivos comunes. Tal propuesta fue definida con base en la expertise de los autores en el análisis de redes de turismo, aliada a los resultados obtenidos en la investigación en Ouro Preto (MG

Análise das Redes de Stakeholders e Qualidade de Relacionamento em Turismo: O Caso do Parque Nacional Peneda Gerês

“…From a methodological stance, a review of the relevant literature in tourism reveals that the most commonly used methodology in the context of network analysis of tourism (Timur, 2005;Timur and Getz, 2008;Leung et al, 2012;Flecha et al, 2012) is the case study. This can be partly explained by the fact that it generates relevant and rich information about social dynamics and operations developed over time (Coviello, 2005).…”

Motivadores da imersão em redes e abordagens empreendedoras causal e effectual

“…Their actions in networks are represented by connections and relationships among the different actors, which favors the multiplicity of activities and contacts capable of transferring information (Granovetter, 1985). However, it is worth mentioning that networks are dynamic structures (Flecha, Silva, Fusco, & Bernardes, 2012); thus, participants may enter and leave the network spontaneously.…”

How Economic Development Influences Entrepreneurial Networks-Dissecting Reasons for the Birth, Development and Death of Local Development’s Agents

“…There are several studies on other cases of entrepreneurial networks located in Brazil. There is the example of a network of the existing tourist attractions in the city of Ouro Preto, which was studied by [27]. It is a network that does not have a defined structure, a central power, or a delimitation of borders as it happens in the three situations mentioned above.…”