2020
DOI: 10.1080/10496491.2019.1699628
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Redemption Intention of Coupons: A Meta-Analytical Review and Future Directions

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Cited by 21 publications
(15 citation statements)
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“…Castañeda et al (2007) argue that, for an electronic market, experience can be classified into two dimensions: the type of activity and the level of reference with which users evaluate their experience. According to Nayal and Pandey (2020), mobile coupons offer unique advantages, such as easy accessibility, customisation and convenience. The activity of mobile coupon redemption is easier and requires less learning than other technological processes (Ha and Im, 2014).…”
Section: Discussionmentioning
confidence: 99%
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“…Castañeda et al (2007) argue that, for an electronic market, experience can be classified into two dimensions: the type of activity and the level of reference with which users evaluate their experience. According to Nayal and Pandey (2020), mobile coupons offer unique advantages, such as easy accessibility, customisation and convenience. The activity of mobile coupon redemption is easier and requires less learning than other technological processes (Ha and Im, 2014).…”
Section: Discussionmentioning
confidence: 99%
“…In addition, mobile coupons help retailers to send personalised promotional contents and marketing messages to consumers based on their location. In this way, the effort consumers must make to redeem coupons is reduced, and they can obtain coupons more specifically adapted to their needs (Nayal and Pandey, 2020).…”
Section: Conceptual Frameworkmentioning
confidence: 99%
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“…However, existing studies on the use of mobile coupon apps and bonus coupons are scarce [51], and most studies on mobile coupons have been conducted through surveys and experiments with panels [30], [31], [39], [40], [63], [70]. In earlier studies, the dependent variables typically used in surveys were consumers' attitudes toward or behavioral intention to use coupons [31], since researchers had no access to usage data.…”
Section: Introductionmentioning
confidence: 99%
“…Till now most of the work in the context of digital coupons has been done in developed nations with USA comprising of 49% of the research in context of digital coupons. Rest of the work has been done in the context of China, Australia and Taiwan and New Zealand and Italy in digital coupon domain (Nayal and Pandey, 2020). This work is amongst the pioneer work which specifically focuses on India.…”
Section: Introductionmentioning
confidence: 99%