Redefining user experience: a study of free-fare buses and its service quality in Johor, Malaysia
H Zakaria,
M Md. Rohani,
N Nordin
et al.
Abstract:In Malaysia, public transport is well renowned for assisting its residents from place to place while also working to lower the travel cost. However, from the perspective of the bus supplier, free-fare bus service may have significant fuel, maintenance, personnel and infrastructure costs that might not be met by money from passenger fees. In the long run, this can have an impact on the service’s viability and financial sustainability. In order to assess the return on an investment that does not anticipate a mon… Show more
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