Redefining the Essence of Sustainable Luxury Management: The Slow Value Creation Model

Hashmi, Gulen

doi:10.1007/978-981-10-2917-2_1

Cited by 12 publications

(4 citation statements)

References 26 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…To connect with the so-called luxury customers from the marketers' point of view, sustainability is the new normal (Ducrot- Lochard and Murat, 2011;Gibson and Seibold, 2014;Gauthier, 2017;Leclair, 2017). Hashmi (2017) highlighted that as per the research conducted by Havas Media in 10 countries in 2010, it was revealed that out of about 20,000 customers, 80% of the customers are found to be under 35 years of age who opt for selecting the sustainability option and about 86% of the customers tend to cross-check the sustainability aspect while purchasing (Jain and Mishra, 2020;Jain, 2020). This trend implies that sustainable consumer behavior is still under-researched (Vigneron and Johnson, 2004;Christodoulides et al, 2009;Miller and Mills, 2012;Bly et al, 2015;Di Benedetto, 2017;Lyons et al, 2019).…”

Section: Review Of Literature 21 Sustainable Luxury and Theory Developmentmentioning

confidence: 99%

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Kaur¹,

Parida

Ghosh

et al. 2021

SBR

View full text Add to dashboard Cite

Purpose This study aims to examine the impact of the three dimensions of materialism, namely, possessiveness, envy and non-generosity along with attitude on the purchase intention of sustainable luxury products. Design/methodology/approach The research study contains a descriptive approach to research with a quantitative analysis done with exploratory and confirmatory factor analysis with 229 respondents. Findings The findings of the results contribute to research by extending the model of the theory of planned behavior with the material dimensions as an add-on. Research limitations/implications The same could have been extended to all major metro cities of Indian where luxury brands are present in malls. Practical implications This shows that the consumer with a high level of materialism trait would be a very prospective segment for sustainable luxury brands. Originality/value The study shows that the three dimensions of materialism do impact the purchase intention of sustainable luxury producers and these findings will be crucial for devising consumer behavior-based strategies for sustainable luxury brands.

show abstract

Section: Review Of Literature 21 Sustainable Luxury and Theory Developmentmentioning

confidence: 99%

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Kaur¹,

Parida

Ghosh

et al. 2021

SBR

View full text Add to dashboard Cite

show abstract

“…Companies were more concerned with immediate financial returns and less focused on the broader societal and environmental impacts of their business practices. This narrow focus led to a disconnect between corporate goals and the necessary actions of stakeholders [2] .…”

Section: Traditional Brand Management Practicesmentioning

confidence: 99%

Brand management from the perspective of sustainable development: Responsibility marketing and social value creation

2024

AJBM

View full text Add to dashboard Cite

This study explores the evolution of brand management from a traditional profit-centric approach to one that integrates principles of sustainable development. Specifically, it examines the emergence of responsibility marketing as a key strategy for brands to create social value while maintaining competitiveness in the marketplace. This work begins by outlining traditional brand management practices and the subsequent shift towards sustainable development and responsible marketing. It then delves into the principles and practices of responsibility marketing, including definitions, core principles, strategies for implementation, and examples of successful campaigns. Subsequently, the paper discusses the importance of social value creation in brand management and explores various ways in which brands can contribute to social value, accompanied by case studies of brands that have successfully created social value. Finally, the paper addresses the challenges and opportunities associated with implementing responsibility marketing, including consumer skepticism, cost implications, and the role of innovation in overcoming challenges and seizing opportunities.

show abstract

“…Luxury is subjective and dependent on personal values, ethical standards, social classes, regional origin, disposable income and much more (Rigaud-Lacresse, 2017). Moreover, luxury does not refer to material goods alone, but transitions to more immaterial and service-oriented goods like travelling or hospitality (Hashmi, 2017) or abstract construction like time. Thus, luxury includes both material goods and services (Müller-Stewens, 2013, p. 7).…”

Section: Luxury and Hyper Consumptionmentioning

confidence: 99%

Luxury in a Post-Growth Society – Success or Disparity?

Galic¹,

Perret²

2021

Int. J. Appl. Res. Manag. Econ.

View full text Add to dashboard Cite

This study examines, based upon four guiding research questions, how change towards a post-growth society can take place and what consequences this will have for society, i.e. as well the individual consumer, but especially for luxury as a concept and the luxury market as purveyor of goods considered luxurious. In a mixed-method approach, expert opinions, collected via qualtiative interviews, and consumer perceptions, collected via a quantitative online survey, are analyzed joinedly. The results of a content analysis and statistical tests indicate that the change to a post-growth society does not necessarily have to be accompanied by a decline in consumption, even if the majority of consumers would be prepared to support such a decline, at least to a limited extent, in order to improve the overall social situation. Whether luxury or the luxury market has a right and a potential to exist in a post-growth society can also be confirmed, whereby it is clearly emphasized that a change of today's luxury companies towards more sustainable and resource-saving business models is essential to not become obsolete in a post-growth society.

show abstract

Redefining the Essence of Sustainable Luxury Management: The Slow Value Creation Model

Cited by 12 publications

References 26 publications

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Brand management from the perspective of sustainable development: Responsibility marketing and social value creation

Luxury in a Post-Growth Society – Success or Disparity?

Contact Info

Product

Resources

About