“…As mentioned already, the particular context, the salience of the red stimulus, the uncertainty or ambiguity in the decision, and numerous other factors may determine whether a red effect can be detected. A growing number of researchers have failed to find effects in various contexts ( Allen & Jones, 2012 ; Arthur, Cho, & Muñoz, 2016 ; García-Rubio et al, 2011 ; Hesslinger, Goldbach, & Carbon, 2015 ; Larsson & von Stumm, 2015 ; Lynn, Giebelhausen, Garcia, Li, & Patumanon, 2013 ; Pollet & Peperkoorn, 2013 ; Smajic, Merritt, Banister, & Blinebry, 2014 ; Steele, 2014 ). As such, the current results might be the result of difficulties in generalizing to real-world contexts or situations where a variety of influences are present.…”