2017
DOI: 10.3389/fpsyg.2017.00355
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Red Roses and Gift Chocolates Are Judged More Positively in the U.S. Near Valentine’s Day: Evidence of Naturally Occurring Cultural Priming

Abstract: Attitudes are not static, but constructed at the moment of the evaluation, incorporating temporary contextual influences. How do meaningful events that naturally occur within a culture, such as a national holiday, shape evaluative judgments of objects related to the holiday? We focused on evaluations of red roses and gift chocolates, which are everyday objects, but also iconic of Valentine’s Day in the U.S. We reasoned that if cultural events shape evaluations, then roses and chocolates would be evaluated diff… Show more

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Cited by 7 publications
(4 citation statements)
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References 31 publications
(37 reference statements)
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“…Additionally, the topic of the importance of lovers' gifts approaching Valentine's day has already been investigated in the context of naturally occurring cultural priming. The evaluation of red roses and gift chocolates showed a positive shift in the days before Valentine's Day, suggesting that changes in evaluations might be related to the "cultural salience" of the event [32]-people gift chocolate because they think they are expected to.…”
Section: Discussionmentioning
confidence: 99%
“…Additionally, the topic of the importance of lovers' gifts approaching Valentine's day has already been investigated in the context of naturally occurring cultural priming. The evaluation of red roses and gift chocolates showed a positive shift in the days before Valentine's Day, suggesting that changes in evaluations might be related to the "cultural salience" of the event [32]-people gift chocolate because they think they are expected to.…”
Section: Discussionmentioning
confidence: 99%
“…Police data showed a reduction in suicide attempts during the February period when search terms such as "love", "safety", "pretty", "wonderful", and "fantastic" are prominent in Google searches. It is necessary to consider the impact of Valentine's Day, which occurs in February, on searches for similar keywords [25]. This may indicate a favorable period for individuals in relationships and families, as these interpersonal bonds are well-recognized protective factors against suicide [26].…”
Section: Discussionmentioning
confidence: 99%
“…According to ethnologists, sociologists, as well as psychologists or marketing experts, Valentine's Day is particularly a couples' feast day, the main practice of which is gifting. Such a Valentine's Day model is an object for examining not only the consumption and behaviour of consumers (Ogletree, 1993;Rugimbana et al, 2003;Clarke et al, 2005;Close, Zinkhan, 2006;Zayas et al, 2017), but also the relationship of Valentine's Day to other holidays of the country or social group (Biswas, 2013;Patel, 2014;Prasiska et al, 2023;Zavoretti, 2013), the influence of the media, virtual reality, or digital communication on the concept of Valentine's Day celebrations (Masten, Plowman, 2003;Ikems, Udom, 2023), up to following the importance of the holiday in the dynamics of partnerships (Morse, Neuberg, 2004), the birth rate (Levy et al, 2011), or emotions in online interactive contexts (Doods, Danforth, 2010).…”
Section: B Ackg Roundmentioning
confidence: 99%