Red obsession: The ascent of fine wine in China

Masset, Philippe; Weisskopf, Jean‐Philippe; Faye, Benoît; Fur, Éric Le

doi:10.1016/j.ememar.2016.08.014

Cited by 44 publications

(45 citation statements)

References 38 publications

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“…Mainland China consumers also differ from the ones in Hong Kong, where vintage has been found to be significant (Masset et al, 2016). This is attributable to the novelty of the wine product and consumers' inexperience in China (Balestrini and Gamble, 2006;Hu et al, 2008).…”

Section: Discussionmentioning

confidence: 96%

“…In our study, we assume that Hong Kong consumers differ from Mainland China ones as they have gone through a different modernization paths. In this regard, Masset et al (2016) acknowledge that Hong Kong has a longer wine consumption history than China. A recent study by Ortega et al (2017) on pork products also confirms the demand heterogeneity between from Hong Kong and Mainland China (Guangzhou), suggesting a higher concern for food safety for the latter.…”

Section: Literature Reviewmentioning

confidence: 99%

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The country of origin effect: a hedonic price analysis of the Chinese wine market

Baldin

2018

BFJ

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This study aims at analysing the country of origin (COO) effect on wine purchase in China by considering a sample from an e-commerce website. We contribute to the literature on hedonic pricing by applying this model to the Chinese market and including COO as product attribute. Design/methodology/approach A hedonic price model is adopted to measure the effect of search attributes on wine sales in China. A reduced form of the classical hedonic analysis is used as in Nerlove (1995), given the assumption that prices and attributes are taken as exogenous to consumers. Findings Results show that the COO represents the attribute that most influences wine sales in China. Protected indicators of origin, which denote wine with recognized certificates, are also significant, reinforcing the importance of the production area. Vintage attribute does not impact sales, suggesting a low level of consumer experience with wine. Research limitations/implications The study suffers from the limitations of results' generalisability, given the size and characteristics of the sample. In the future research, the model should be tested on a larger sample. Moreover, it can be applied on other products, in which COO represents an information and quality cue. Practical implications Firms operating in sectors where COO implies specific characteristics of quality should enhance this attribute in their marketing strategies to increase their competitive advantage. Also policy implications with respect to the governmental actions to support wine producers are discussed. Originality/value Hedonic price analysis represents a well-established model, however to the best of our knowledge it has never been used in China before. This study also highlights the primary role of COO as search attribute in wine purchase.

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Section: Discussionmentioning

confidence: 96%

Section: Literature Reviewmentioning

confidence: 99%

The country of origin effect: a hedonic price analysis of the Chinese wine market

Baldin

2018

BFJ

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“…Since Chinese consumers are becoming more experienced, intrinsic cues such as taste, quality, and value-for-money are more valued for regular consumption (Liu et al, 2014). Besides wines from Bordeaux, Chinese consumers are more inclined to go for excellent wines from other wine regions of the world and getting more information from wine courses and websites (Masset et al, 2016). Enhanced customers' knowledge, product familiarity and emotional attachments to a specific wine region could contribute to the ethnocentrism of wine (Yang and Paladino, 2015).…”

Section: Introductionmentioning

confidence: 99%

Wine consumption in China: profiling the 21st century Chinese wine consumer

García-Cortijo

Villanueva

Valero

et al. 2019

Ciência Téc. Vitiv.

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This article determines the factors that influence Chinese wine consumption and, thus, contribute to define an average Chinese wine consumer profile for the years 2000 to 2014. The article proposes a model that explains the variations in the consumption of wine in China, because of traditional factors of the theory of demand (price of wine, income, and price of a substitute good), and sociodemographic factors (age, gender, marital status, level of education, geographical area, and tourism activities). The article reveals that an increased income, a married marital status, living in an urban area, and tourism activities, significantly and positively contributed to the increase of wine consumption in China. In addition, the article demonstrates that wine is not a substitute of beer in China, and that it is hard to associate an increase of wine consumption with the gender and the educational level of the average Chinese. In contrast, age negatively and significantly influenced the wine consumption in China, meaning that wine consumers are becoming younger.

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“…Even though China's overall food consumption volume has remained stable in the past decade, its food trend has unfolded new patterns. Responding to recurrence of food safety incidents, the market has shown rising demand for healthy animal proteins such as seafood (Xu et al 2012), organic foods (Leobnitz and Aschenmann-witzel, 2016), imported luxury beverages of red wines Masset et al 2016), and lately the imported healthy snack of pistachios (Xu and Wang, 2014). The consumption of these relatively expensive but entertaining food items is well documented in the Western literature as a result of trending food styles in affluent and industrialized countries.…”

Section: Introductionmentioning

confidence: 99%

Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

Xu¹,

Zhou²,

Konduru³

2019

IJBM

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This study uses 360 choice experiment data gathered in five large Chinese cities of Beijing, Shanghai, Guangzhou, Wuhan and Kunming during the traditional Chinese holidays of spring 2016 to analyze respondents’ acceptance of almonds as a healthy snack food. The purchasing impact of Country of origin (COO), price, organic, brand, freshness, taste and consumer specific profile of education and their food expenses were examined. Mixed logit model was applied and the results show that: 1) there existed positive purchase attitudes toward the health featured almond snacks; 2) California imported almonds were preferred to the domestic Chinese almonds and the imported almonds were valued higher; 3) when purchase almonds, Chinese respondents were found to be unlikely price sensitive; and 4) their purchase decision was found to be unlikely affected by organic, crop freshness and the decision was made without the influence of respondents’ educational background.

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Red obsession: The ascent of fine wine in China

Cited by 44 publications

References 38 publications

The country of origin effect: a hedonic price analysis of the Chinese wine market

The country of origin effect: a hedonic price analysis of the Chinese wine market

Wine consumption in China: profiling the 21st century Chinese wine consumer

Chinese Consumers’ Willingness to Pay for Almonds as a Healthy Snack

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