2021
DOI: 10.1177/09504222211019359
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Recruiting students to an undergraduate supply chain management program

Abstract: This study sought to utilize Six Sigma techniques to guide the design and selection of promotional materials and strategies to attract college students to an undergraduate Supply Chain Management major. Affinity Diagramming was used to collect and summarize students’ comments on what factors they considered when selecting a career. Pareto was used to prioritize their responses. Quality Function Deployment was used to align promotional materials and strategies to ensure that they addressed the factors identifie… Show more

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Cited by 4 publications
(2 citation statements)
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“…Therefore, the most direct way to reduce costs and increase efficiency in the manufacturing industry is to reduce costs. And from the manufacturer's perspective, it is the supplier who is linked to the cost of raw materials, and the supplier is also the source of supply chain management [4]. In the trend of manufacturing intelligence, supply chain management also faces intelligent transformation, and how to do a good job of supplier evaluation and selection (SES) has become a problem, which also needs to be changed to meet the times [5].…”
Section: Introductionmentioning
confidence: 99%
“…Therefore, the most direct way to reduce costs and increase efficiency in the manufacturing industry is to reduce costs. And from the manufacturer's perspective, it is the supplier who is linked to the cost of raw materials, and the supplier is also the source of supply chain management [4]. In the trend of manufacturing intelligence, supply chain management also faces intelligent transformation, and how to do a good job of supplier evaluation and selection (SES) has become a problem, which also needs to be changed to meet the times [5].…”
Section: Introductionmentioning
confidence: 99%
“…With the popularization of computer technology and the development of market economy, enterprises are shifting their focus from themselves to supply chain, and supply chain management is particularly important for enterprise management [1][2]. Supply chain management is a management mode that effectively organizes suppliers, manufacturers and distributors to jointly complete product production, transportation and distribution on the premise of minimizing the cost of the entire supply chain [3][4].…”
Section: Introductionmentioning
confidence: 99%