Recruiting Hard-to-Reach Populations for Survey Research: Using Facebook and Instagram Advertisements and In-Person Intercept in LGBT Bars and Nightclubs to Recruit LGBT Young Adults (Preprint)

Abstract

Background: Tobacco public education campaigns are focusing increasingly on hardtoreach (HTR) populations at higher risk for smoking (eg, lesbian, gay, bisexual, and/or transgender [LGBT] young adults), prompting campaign content creators and evaluators to develop marketing and participant recruitment strategies to reach HTR populations in virtual and physical spaces where they frequently spend time.