1989
DOI: 10.1002/ace.36719894106
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Recruiting and retaining adult students in continuing professional education

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“…Surveys measuring attitudes to education Ray (1981) investigated three variables from the theory of reasoned action (TRA) (estimated attitude, subjective feeling, and personal sense) as providing evidence of the intention to participate in an activity and found that they explain only 10% of the variance of intention, no more than those Anderson and Darkenwald (1979) had found for the influence of demographic data. Pryor (1989) applied the theory to medical doctors and concluded that this factor explains more than 41% of the variance of intention to participate. Later the same researcher (Pryor, 2006) showed how to manage the information gathered from primary research, for example primary data from interviews with adult learners.…”
Section: The Importance Of Measuring Attitudes In Adult Educationmentioning
confidence: 99%
“…Surveys measuring attitudes to education Ray (1981) investigated three variables from the theory of reasoned action (TRA) (estimated attitude, subjective feeling, and personal sense) as providing evidence of the intention to participate in an activity and found that they explain only 10% of the variance of intention, no more than those Anderson and Darkenwald (1979) had found for the influence of demographic data. Pryor (1989) applied the theory to medical doctors and concluded that this factor explains more than 41% of the variance of intention to participate. Later the same researcher (Pryor, 2006) showed how to manage the information gathered from primary research, for example primary data from interviews with adult learners.…”
Section: The Importance Of Measuring Attitudes In Adult Educationmentioning
confidence: 99%