Recreational Value Assessment of Urban Productive Landscape of Baguatian in Hangzhou Based on Contingent Valuation Method (CVM) and Cloud Computing

Abstract

Cloud computing has achieved rapid development in recent years, and the use of cloud platforms to carry various large-scale services has become the general trend of the development of the information industry. This study investigates WTP of Hangzhou residents for the recreational value of Baguatian productive landscapes based on CVM and cloud computing. In this study, we did the related analysis on the social and economic characteristics and WTP of interviewees and made the monetization assessment about the recreational value of its urban productive landscapes. The result shows 62.1% of interviewees have WTP and the average payment intention (WTP) is $40.74 per year. Besides, the total recreational value of Hangzhou Baguatian productive landscapes is 354 million yuan; the relatively accepted payment mode is tax-paying and cash payment; the educational degree, occupational background, and income are the main factors influencing the tourists’ WTP and the correlation between interviewees’ origin, permanent residence, and WTP is not apparent.