The black-footed ferret rescue and reintroduction program described in this issue by Howard et al. (2016) represents an outstanding, and possibly unique, conservation project. It has involved genuinely valuable collaboration between veterinarians, field biologists, ecologists, epidemiologists, regulatory authorities and reproductive technologists, all of whom focused their expertise on solving a single problem, the rescue of the black-footed ferret from extinction. These colleagues shared the same vision and sense of optimism; back in the early to mid-1980s, it would have been all too easy for sceptics to have pointed out, citing a series of valid reasons, that their mission was hopelessly doomed to failure. Thus, Howard et al. (2016) vindicates the enthusiasm shown by the originators of the black-footed ferret program.The success of this comprehensive program can be traced back to the initial establishment of a suitable semen freezing and artificial insemination (AI) protocol for the black-footed ferret (for reviews, see Howard, Marinari & Wildt, 2003;Santymire et al., 2014). Without these technologies, it is much less likely that the recovery program would have succeeded using conventional captive breeding techniques alone. Howard et al. (2016) highlights the genetic benefit to the black-footed ferret population that has been gained through the use of AI. By having the foresight in the early days to cryopreserve semen samples from a few of the original males, it has been possible to minimize the loss of genetic diversity within the extant population. This is clear in Howard et al. (2016), as animals bred from stored semen showed lower inbreeding coefficients and mean kinships than other individuals in the modern ex situ population. The establishment of a species-specific genetic resource bank and its use for genetic supplementation provides tangible and useful support to species conservation programs. The biobanking community has been awaiting such a demonstration for many years.As pointed out in the article, developing a successful AI method with frozen semen is a very demanding task. Collecting and freezing semen samples from a species that has not hitherto been investigated for this purpose is extremely difficult, and success requires both judgment and an element of luck. In the 1980s, many advocates of conservation via the use of frozen semen and AI were misled into thinking that semen freezing techniques are easily transferable between species. This view was colored by the huge success of the dairy industry, where breeding from frozen semen had become the norm, and also the increasing use of semen freezing techniques in human clinical practice. I well remember David Wildt, a coauthor of the focal article, trying to rectify this view and convince people at numerous talks that cheetahs are not equal to cattle! For an AI program to be useful, it needs to achieve such a high level of success that it is almost boring! After all, in contrast to well-publicized stories about cloning endangered species, the birth...