2023
DOI: 10.1002/crq.21393
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Recovery marketing for conflict sensitive destination: Stakeholders perspective on tourism revival in Kashmir Valley (India)

Abstract: This study aims to examine the destination recovery procedures through the stakeholders' lens. It focuses on identifying real‐time implications and opportunities for destination marketing authorities toward tourism revival. This paper utilized a thematic analysis with data sourced through interviews with stakeholders in the tourism industry resulting in the emergence of various subcategories, which were further grouped into six final themes. These themes include the determination and confidence of stakeholders… Show more

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“…Highlighting the unique natural and cultural features of the area and the positive impacts of tourism can attract environmentally conscious travellers. 99,112…”
Section: Partnerships and Collaborationmentioning
confidence: 99%
“…Highlighting the unique natural and cultural features of the area and the positive impacts of tourism can attract environmentally conscious travellers. 99,112…”
Section: Partnerships and Collaborationmentioning
confidence: 99%