This research looks at the way that stories were shared online following the magnitude 7.1 and 6.3 earthquakes that hit Canterbury, New Zealand in September 2010 and February 2011. The earthquakes left the city of Christchurch with massive structural, infrastructural and emotional damage as well as leading to 185 deaths. The ground movement was the highest ever recorded to have hit a major city. Four years on, the city is beginning to recover. This research looks at the way in which technology was used as one tool to promote community resilience amongst those affected by the earthquakes and reflects the growing awareness of the contribution that consumer behaviour research can make to disaster research and studies of resilience. Several online tools, social media and online communities, were used by residents in order to cope with the ordeal. We demonstrate that the Internet not only provided a major source of practical information, but also may have facilitated an emotional bond to others in the city and beyond thereby contributing to increased personal and community resilience. We show that the need to share and express one's self following a major crisis event was clearly evident with the volumes of stories submitted, especially when physical travel was impractical or restricted by the authorities. The implications for theories of catharsis and the use of online media during crises are discussed. Policy recommendations regarding the use of online media are also provided as an aid in the victims' emotional recovery from a major crisis. Copyright © 2015 John Wiley & Sons, Ltd."I was in a meeting at my work on the sixth floor of the CTV building when it happened…All I remember is holding on while the whole building shook and then getting out and walking home, completely in shock…it wasn't until about 2 hours later that I realised I walked out of the sixth floor on to the street. The whole building had given way below me." (Charles, Worked in the CTV building that collapsed killing 115 people)I stood up and told my team it was ok -it had come and gone and we were ok. Then I looked out the windowand watched the CTV building fall down. It was a surreal moment. The building had been there, I had watched it fall -and now, as the dust rose up -through it -just an empty space.(Mike, Worked in the IRD Building adjacent to the CTV Building)Few have had the opportunity to experience and survive a natural disaster of the scale felt by the residents of Canterbury, New Zealand on 4 September 2010 and 22 February 2011. The September earthquake measured 7.1 on the Richter scale, 9 on the Mercalli index and was equivalent to 648 kilo tons of TNT or 43 Hiroshima bombs exploding at once (Crowe, 2011). The February earthquake was smaller, at 6.3 on the Richter scale, 8 on the Mercalli index (equivalent to 49 kilo tons of TNT), but it was centred much closer to the city of Christchurch at a shallow depth, causing massive structural and infrastructural damage and leading to the loss of 185 lives. Although tragic, the loss of ...