Recontextualizing ideologies about social difference in New York Spanish-language newspaper advertising

Limerick, Nicholas

doi:10.1016/j.langcom.2012.04.006

Cited by 3 publications

(1 citation statement)

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“…Ayala Fader () considers the audiocassette, on which inspirational lectures by and for nonliberal Jewish women in Brooklyn circulate in response to secular modernities that are understood to weaken gendered faith. Focusing on advertisements in Spanish‐language newspapers in New York City, Nicholas Limerick () explores how ideas about difference are constructed through strategies of textual organization that constitute audiences and their others. Paja Faudree () examines textual organization as well but in a much older text: the Requerimiento , the Spanish declaration of sovereignty over the Americas written in 1513.…”

Section: Media: New and Oldmentioning

confidence: 99%

Linguistic Anthropology in 2013: Super‐New‐Big

Reyes

2014

American Anthropologist

103

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In this essay, I discuss how linguistic anthropological scholarship in 2013 has been increasingly confronted by the concepts of "superdiversity," "new media," and "big data." As the "super-new-big" purports to identify a contemporary moment in which we are witnessing unprecedented change, I interrogate the degree to which these concepts rely on assumptions about "reality" as natural state versus ideological production. I consider how the super-new-big invites us to scrutinize various reconceptualizations of diversity (is it super?), media (is it new?), and data (is it big?), leaving us to inevitably contemplate each concept's implicitly invoked opposite: "regular diversity," "old media," and "small data." In the section on "diversity," I explore linguistic anthropological scholarship that examines how notions of difference continue to be entangled in projects of the nation-state, the market economy, and social inequality. In the sections on "media" and "data," I consider how questions about what constitutes linguistic anthropological data and methodology are being raised and addressed by research that analyzes new and old technologies, ethnographic material, semiotic forms, scale, and ontology. I conclude by questioning the extent to which it is the super-new-big itself or the contemplation about the super-new-big that produces perceived change in the world. [linguistic anthropology, superdiversity, new media, big data, technology, semiotics, ontology] RESUMEN En este ensayo, discuto cómo el conocimiento en antropología lingüística en el 2013 ha sido crecientemente confrontado por los conceptos de "superdiversidad" "medios nuevos" y "bases de datos grandes." En la medida en que los "super-nuevos-grandes" pretenden identificar un momento contemporáneo en el cual estamos presenciando un cambio sin precedentes, interrogo el grado al cual estos conceptos dependen de asunciones sobre "realidad" como un estado natural versus una producción ideológica. Considero cómo los super-nuevos-grandes nos invitan a escudriñar varias reconceptualizaciones de diversidad (¿es super?), medios (¿son nuevos), y bases de datos (¿son grandes?) permitiéndonos contemplar inevitablemente el opuesto invocado implícitamente en cada concepto: "diversidad regular," "medios antiguos," "bases de datos pequeñas." En la sección de diversidad, exploro el conocimiento lingüístico antropológico que examina cómo nociones de diferencia continúan siendo involucradas en proyectos del estado-nación, la economía de mercado y la desigualdad social. En las secciones sobre "medios" y "datos," considero cómo cuestiones sobre lo que constituye información y metodología antropológica lingüística están siendo planteadas y abordadas por investigación que analiza nuevas y viejas tecnologías, material etnográfico, formas semióticas, escala y ontología. Concluyo cuestionando en qué medida son los super-nuevos-grandes en sí mismos o la contemplación sobre los super-nuevos-grandes lo que produce el cambio`percibido en el mundo.

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Section: Media: New and Oldmentioning

confidence: 99%