“…In a recent discussion of the 'ethnic labels': ''Iban', 'Ibanic', 'Ketungau', 'Desa', 'Kantu'', 'Mualang', 'Banjur', Sebaru'' and 'Bugau', deployed in various ways to refer to segments of a culturally and historically related complex of peoples in West and North-west Borneo, Gavin confirms that modes of ethnic affiliation and processes of identification are based on multiple and context-generated 'layers' of representation and meaning (2012, p. 107;King, 2001;Lim, 2001;Wadley, 2000). These identities are sometimes contested, primarily in the arena of local politics and status competition, and are contingent and contradictory.…”