Reconceptualizing selective moral disengagement mechanisms as continuums of moral influence: a theoretical expansion

Abstract

Mass communication researchers have applied Bandura’s selective moral disengagement (SMD) concept in diverse contexts to explain audiences’ acceptance of moral violations and reduced condemnation. Recent updates to moral psychology—specifically the application of social intuitionist theories—challenge SMD’s underlying assumptions, necessitating a reconceptualization. In this article, we incorporate modern social intuitionist theories of moral judgment into SMD’s underlying assumptions. We further propose a two-stage moral signal detection process consistent with current decision-making theory in order to explain how SMD reflects a modulation of both moral condemnation and moral commendation. Building on these extensions, we reconceptualize SMD’s eight original mechanisms as expanded continuums of moral influence applicable to diverse forms of moral perceptions and moral judgments. This reconceptualization of SMD removes unnecessary boundary conditions, improves the internal consistency of the theory, and can begin to resolve scholarly disagreements. We conclude the article by providing concrete suggestions for future empirical research.