1998
DOI: 10.1080/23808985.1998.11678949
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Reconceptualizing Organizational Change Implementation as a Communication Problem: A Review of Literature and Research Agenda

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Cited by 95 publications
(105 citation statements)
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“…Lewis and Seibold (1993, 1996, 1998 argue communication is important to the success of change processes, the creation and diffusion of innovations, attitudes regarding and resistance to change, behavioral coping with change, and outcomes of organizational change. In 1993, they developed a model of innovation modification and intraorganizational adoption utilizing structuration theory.…”
Section: Successful Communication Of Change Initiativesmentioning
confidence: 99%
“…Lewis and Seibold (1993, 1996, 1998 argue communication is important to the success of change processes, the creation and diffusion of innovations, attitudes regarding and resistance to change, behavioral coping with change, and outcomes of organizational change. In 1993, they developed a model of innovation modification and intraorganizational adoption utilizing structuration theory.…”
Section: Successful Communication Of Change Initiativesmentioning
confidence: 99%
“…While top managers may initiate change, middle managers must operationalize change initiatives and align their departments or teams to executive mandates (Balogun & Johnson, 2004 Lewis (2008), managers must communicate their understanding, particularly in the midst of organizational change, in a way that provides their subordinates with a workable certainty. Bordia, Hunt, Paulsen, Tourish, & DiFonzo (2004) adopted the position advocated by Lewis and Seibold (1998) who stated that change implementation is essentially a communication problem. Poor communication from management can result in rumors, resistance to change, and decreased job satisfaction.…”
Section: Changementioning
confidence: 99%
“…It has been well documented that communication plays a critical role in the successful implementation of any change model and helps people to understand and deal with the change process (Lewis and Seibold, 1998). Generally, the literature dealt with communication in terms of the announcement of change programs (Smeltzer, 1991), disseminating information, soliciting input regarding change (Lewis, 1999), reducing or managing uncertainty and conflict (Bordia, Hobman, Jones, Gallois and Callon, 2004), and sense-making, persuading, soliciting, acquiring feedback (Gallivan, 2001), and framing (Fairhurst, 1993).…”
Section: Communication and Organizational Changementioning
confidence: 99%
“…In response to these demands, scholars have focused on a variety of issues ranging from the content, context, process, and outcome of organizational change (for a review, see Armenakis and Bedeian, 1999). Organizational communication scholars have also studied organizational change with a focus on the role of communication during the change efforts (for a review, see Lewis and Seibold, 1998).…”
Section: Introductionmentioning
confidence: 99%