Summary
Traditional market basket recommendation approaches normally cannot well recommend unpopular commodities in big data environment. To address such problem and deal with large datasets of practical supermarkets, this paper presents a market basket recommendation framework and proposes an Extended algorithm based on Collaborative Filtering and Association Rule mining, named ECFAR. The ECFAR covers two sub‐algorithms. First, a parallel FP‐Growth algorithm is used for mining association rules on Spark, which is designed to increase the efficiency of processing big data. Then, a parallel similar commodity discovery method based on matrix factorization is proposed. By analyzing a real‐world sales dataset collected from a local supermarket group, extensive experiments are conducted to verify its effectiveness.