Recognized intangibles and the present value of growth options

Makrominas, Michalis

doi:10.1007/s11156-016-0552-6

Cited by 17 publications

(10 citation statements)

References 35 publications

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“…Resource heterogeneity and resource immobility are the main suppositions of the resource-based view [16][17][18]. The main important source for a sustainable competitive advantage is intangible assets, such as brand equity and marketing innovation that improve the market performance of a company [19][20][21][22][23]. The resource-based view (RBV) basically clarifies and forecasts the relationships between the particular assets of a company and how those resources are organized in a meaningful way to create superior performances that are valuable, rare, inimitable, and well organized (VRIO) and create a sustainable competitive advantage [24,25].…”

mentioning

confidence: 99%

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Hussain

Mohiuddin

et al. 2020

Sustainability

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This study examines the effects of sustainable marketing assets, such as brand equity and marketing innovation, on market performance in the presence of sustainable competitive advantage as a mediator in the hospitality industry. Data were collected from hotel/restaurant customers (N = 360) on a Likert scale from 1= strongly disagree to 5 = strongly agree and analysis was conducted using the structural equation modeling (SEM) technique. The objective of this study is to understand the relationship among brand equity, marketing innovation, sustainable competitive advantage, and market performance in the hotel/restaurant industry. The results show that sustainable marketing assets have positive and significant effects on market performance. This study also demonstrates that sustainable competitive advantage fully mediates the relationship between brand equity and market performance while partially mediating the relationship between marketing innovation and market performance. The findings of this research can contribute to formulating effective marketing strategies for attracting customers, emphasizing sustainable issues in the hospitality sector, such as hotels/restaurants. This research adds practical value to the literature on brand equity, marketing innovation, sustainable competitive advantage, and market performance in the service industry. and investors, to implement sustainability practices in their businesses [3]. The rate of adopting and practicing sustainability in businesses in different parts of the world does vary greatly [4]. The available literature on sustainability noticeably acknowledges that sustainability is well studied in developed countries compared to developing countries [5][6][7]. As the literature on sustainability increases, the issue of generalizability remains, as the findings cannot be replicated across markets and geographies. After years of political turmoil, Pakistan is enjoying formidable peace and stability and the market of more than 220 million people is growing fast. With ancient and diverse culture and history, Pakistani markets for the hospitality industry present increasing business opportunities. However, little is known on how sustainable marketing assets attract consumers in this vast market. The purpose of this study is to fill this gap in literature by testing sustainable marketing approaches in the Pakistani hospitality market. By sustainable marketing assets, we mean brand equity and marketing innovations that can ensure continuous business success, creating a sustainable business opportunity.According to resource advantage theory (RAT), when a firm orchestrates and manages its resources in a dynamic way, the consumption of its products or services provides superior market performance [8,9]. Resource advantage theory takes on a resource-based view (RBV) of organization by paying attention to marketing resources in terms of their capacity to gain a sustainable competitive advantage (SCA). Marketing assets that influence the stakeholders in any trade, and company, gen...

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mentioning

confidence: 99%

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Hussain

Mohiuddin

et al. 2020

Sustainability

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“…Furthermore, they found out that the efficient use of firms' IC enhances the positive relationship between growth opportunities and financial performance. Makrominas (2016) draws a similar conclusion about the US firms and states that the current practice of capitalizing the purchased intangibles has been successful in fostering firm growth. He also reveals that the impact of recognized intangibles on the market's perception of firm growth options is highly non-linear (negatively skewed) as a consequence of a negative correlation between recognized intangibles and unreported intangibles which form a significant part of the company's IC.…”

Section: Conclusion and Discussionmentioning

confidence: 74%

Contemporary drivers of business growth: Evidence from US public companies

Дерун¹,

Mysaka²

2021

Journal of International Studies

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Achieving profitable business growth and maximizing shareholder value with limited resources are the crucial issues of doing business today. The goal of this paper is to identify endogenous factors that increase business growth by analyzing companies' annual reports. This paper contains the results of assessment on the influence tangible assets and intellectual capital (IC) have on Price-to-Earnings Ratio (P/E Ratio) as a proxy for business growth. The research methodology of this paper is based on regression analysis with panel data. Empirical results are tested on annual reports data of the 40 US companies from TOP 150 of Brand Finance Global 500 list for 2008-2020. The results reveal that the role of tangible assets in ensuring business growth is declining in contradistinction to IC, which has gained a stronger effect on business growth. Moreover, findings suggest that balanced management of tangible assets and IC could ensure a more effective internal expansion of business. Additionally, results indicate that the influence of human capital and fixed assets on business growth is declining in competitive environment. This paper integrates and complements prior studies and concepts on business growth, financial performance, IC and tangible assets management, aiming to develop an integrated framework for improving the efficiency of managing business growth drivers. Practical application of the obtained results lies in helping the companies' management to choose the right combination of endogenous factors that will ensure business growth.

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“…Logo, a u� lização e reu� lização consciente dos recursos e insumos disponíveis sob o viés econômico, social e ecológico (Nascimento;Souza Junior. 2019;Popov;Vlasov, 2018, Xu;Liu, 2019) impactam nos custos, receitas e despesas, podendo acarretar perdas, bene� cios, lucro ou prejuízo (Derun, 2013;Makrominas, 2017;Mar� ns, 2012;Mcgra� an, 2017).…”

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Influência do capital intelectual na geração de valor no ciclo de vida: um estudo bibliométrico

Soares

2022

S&G

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Os principais achados foram a identificação das 8 diretrizes que compõem o capital intelectual em seus 21 itens, estabelecendo a relação delas com o ciclo de vida, porém não identificando seu grau de impacto. A bibliometria foi realizada para estudar o tema capital intelectual como geração de valor no gerenciamento do ciclo de vida a partir da literatura, usando metodologia exploratória e bibliográfica. Percebeu-se que nas últimas 3 décadas o assunto foi discutido com maior aderência no segmento das ciências econômicas, o que impulsionou maior amplitude em razão das questões socioambientais presentes na construção da valoração do conhecimento. A pesquisa possibilitou compreender a ocorrência da transformação das matérias referentes ao capital intelectual e a forma de gerenciamento do ciclo de vida dos produtos nas organizações e a identificação na literatura das 8 diretrizes e dos 21 itens que compõem o capital intelectual. No presente estudo, foi utilizada a base Scopus como motor de busca no período entre os anos de 1986 e 2017, tratados qualitativamente pelo software VOSviewer. No presente estudo, não foi possível identificar o grau de impacto das diretrizes do capital intelectual sobre o ciclo de vida do produto, existindo, porém, relação direta entre o capital intelectual e o ciclo e apresentando proposta de modelo inteligente de gerenciamento do ciclo de vida a partir das diretrizes do capital intelectual. Palavras-Chave: Capital Humano; Capital Intelectual, Gerenciamento do Ciclo de Vida; Bibliometria.

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Recognized intangibles and the present value of growth options

Cited by 17 publications

References 35 publications

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Effects of Sustainable Brand Equity and Marketing Innovation on Market Performance in Hospitality Industry: Mediating Effects of Sustainable Competitive Advantage

Contemporary drivers of business growth: Evidence from US public companies

Influência do capital intelectual na geração de valor no ciclo de vida: um estudo bibliométrico

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