“…In his own approach to psychoanalysis, which he subsequently unfolded, Jung emphasised the existence of a collective unconscious made up of commonly held memories and ideas transmitted from generation to generation. The notion of the archetype as the basic form of those transmissions became central to Jung's work and it is not surprising that film scholars over the years have drawn on Jungian ideas in their works (Hauke & Alister, 2000;Hockley, 2007;Singh, 2009Singh, , 2014Hauke & Hockley, 2011;Izod & Dovalis, 2015). There are, however, few works on contemporary digital culture that make use of Jungian theory (Balick, 2014).…”