Selective introduction of fluorine into molecules by the cleavage of inert CÀHb onds is of central academic and synthetic interest, yet remains challenging.G iven the central role of alcohols in organic chemistry as the most ubiquitous building blocks,aversatile and selective C(sp 3 ) À Hand C(sp 2 ) À Hf luorination of simple alcohols,e nabled by novel designed exo-directing groups,isdescribed. C(sp 2 )ÀHbond fluorination was achieved by using as imple acetone oxime as auxiliary, whereas an ew,m odular and easily accessible bidentate auxiliary was developed for the efficient and site-selective fluorination of various primary methyl, methylene,a nd benzylic C(sp 3 ) À Hb onds.F luorinated alcohols can readily be accessed by the removal of auxiliaries,a nd significantly expands the synthetic prospect of the present procedure.Scheme 2. Installation and removal of DGs. DIAD = diisopropyl azodicarboxylate,T BAB = tetra-n-butylammonium bromide, THF = tetrahydrofuran.Scheme 3. Preliminary mechanistic studies.