“…(Miller, 1995;Feltham and Ohlson, 1995;Lonergan, 1995;Shenkar and Yuchtmanyaar, 1997;Herz et al, 2001;Kohlbeck and Warfield, 2002;Curtis and Fargher, 2003;Cheng, 2005;Lundholm, 2006;Begley et al, 2006;Podolna, 2008;Maleki., 2010;Kylianova et al, 2010;Jakubec et al, 2011;Jansky, 2011;Kariuki et. al., 2013;Reimsbach, 2013;Reilly, 2015;Kliestik et al, 2015;Cavalinhos and Carreira, 2015;Tsai et al, 2012Tsai et al, , 2016Svabova and Kral, 2016;Balcerzak et al, 2017;Siekelova et al, 2017;Siekelova, 2017;Olah et al, 2018;etc.). In everyday life, we can find a lot of variables, which could have an impact on the company goodwill, however, the problem is their quantification.…”