Rebranding Produk Tas Rajut Terhadap Umkm Azza Rajut

Dewantari, Aliya Zhalsabilla; Alvianto, Rendi; Putri, Cindy Prastia; Puspasari, Marchsyta Dwi; Setiawati, Putri; Arum, Dewi Puspa

doi:10.31004/cdj.v3i2.4651

Cited by 3 publications

(3 citation statements)

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“…Pendampingan dilaksanakan pada 6 Mei 2023 dan pembuatan logo dilaksanakan pada 8 Mei 2023. Re-Branding adalah kegiatan yang dilakukan dengan tahapan mengubah suatu gaya dalam melakukan komunikasi antara pelaku usaha dan konsumen yang memiliki tujuan untuk menginformasikan telah melakukan peningkatan kualitas produk yang dimiliki oleh usaha tersebut (Dewantari et al, 2022). Re-Branding suatu UMKM disini dapat membantu mempertahankan UMKM agar tidak kalah saing dengan UMKM lainnya.…”

Section: Hasil Dan Pembahasanunclassified

Re-Branding Logo Sebagai Upaya Peningkatan Daya Saing Usaha Pada UMKM Dapur 68 Di Kelurahan Klampis Ngasem

Niazi,

Tondang

2023

JuSPA

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Micro, Small and Medium Enterprises (MSMEs) are business activities carried out by individuals or groups that aim to prosper individuals and groups. The KKN-T team identified that one of the problems lies in the lack of branding on the products being marketed, one of which is the problem of rebranding the MSMEs Kitchen 68 logo, namely not having knowledge about branding, not having a good entrepreneurial spirit and what is no less important is still not getting assistance related to technical strategy. branding for MSMEs. The purpose of branding is to introduce a product or to the wider community, build public trust in a product, and to form public perceptions of a product being sold. The function of branding is as a means of instilling a positive image in the minds of consumers, so that it needs to be understood by MSMEs actors. The method used in this activity is to use the mentoring method. The steps taken include observation, mentoring and logo creation. Based on the problems described above, it is therefore very important for community service activities to be carried out for MSMEs Kitchen 68 actors in Klampis Ngasem Village, Surabaya in re-branding the logo.

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Section: Hasil Dan Pembahasanunclassified

Re-Branding Logo Sebagai Upaya Peningkatan Daya Saing Usaha Pada UMKM Dapur 68 Di Kelurahan Klampis Ngasem

Niazi,

Tondang

2023

JuSPA

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“…Program Pendampingan dan Pengembangan UMKM menjadi bentuk pelaksanaan dari pengabdian kepada masyarakat yang dilakukan oleh tim pengabdian di Desa Manuk, Kecamatan Siman, Ponorogo. Re-Branding adalah kegiatan yang dilakukan dengan tahapan mengubah suatu gaya dalam melakukan komunikasi antara pelaku usaha dan konsumen yang memiliki tujuan untuk menginformasikan telah melakukan peningkatan kualitas produk yang dimiliki oleh usaha tersebut (Dewantari et al, 2022).…”

Section: Hasil Dan Pembahasanunclassified

Peningkatan Mutu dan Kualitas UMKM Dengan Membangun Brand dan Brand Exposure Untuk Memperluas Segmentasi Pasar

Fauzan,

Lestari,

Ardio

et al. 2023

JPM

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This paper aims to describe the improvement in the quality and quality of MSMEs in Manuk village, Siman sub-district, Ponorogo district by building a brand and brand exposure to MSME products in the village so that the products can be better known so that the market segmentation reached becomes wider, so that it is expected to increase sales value and product sales. This activity is one of the work programs carried out by the group in the University of Muhammadiyah Ponorogo KKN program as a form of community service where it is hoped that this activity will have an impact on the Manuk village community, especially the MSME sector in the village can develop so that community welfare also increases. The program being carried out is in the form of designing a logo and making stickers as the identity of MSME products and making attractive packaging so that the product is more attractive to consumers.

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“…Thereby promoting a high risk for the rebranding strategy in multiple aspects, namely customer loyalty, revenue reduction, and loss of choice (Rumijati et al, 2021). Despite of that, many business actors are using rebranding strategies to modify the Analysis of Rebranding the X Application on User Loyalty in Batam City Suwarno, Mangapul Siahaan, Annisya Putri Nadhia product brand or the company itself so that it can be recognized by the wider community (Dewantari et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Analysis of Rebranding the X Application on User Loyalty in Batam City

Suwarno,

Siahaan,

Nadhia

2023

wacana

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The global market is currently experiencing very fierce competition. Companies compete to implement all marketing strategies to be superior in surviving this competition, one of which is a rebranding strategy by changing the brand image of the X application which was formerly known as Twitter. This study aims to determine whether the effect of rebranding can affect the loyalty of X’s users by assessing brand trust, brand prestige, and brand love. This research method uses a mixed method which is divided into two approaches, namely quantitative and qualitative using linear regression analysis. The results show brand image does not have a big influence on brand trust, brand prestige, and brand love. Furthermore, brand trust, brand prestige, and brand love have a positive influence on brand loyalty meaning that users are not too affected by the rebranding of X, but they will remain loyal to using the application.

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Rebranding Produk Tas Rajut Terhadap Umkm Azza Rajut

Cited by 3 publications

References 0 publications

Re-Branding Logo Sebagai Upaya Peningkatan Daya Saing Usaha Pada UMKM Dapur 68 Di Kelurahan Klampis Ngasem

Re-Branding Logo Sebagai Upaya Peningkatan Daya Saing Usaha Pada UMKM Dapur 68 Di Kelurahan Klampis Ngasem

Peningkatan Mutu dan Kualitas UMKM Dengan Membangun Brand dan Brand Exposure Untuk Memperluas Segmentasi Pasar

Analysis of Rebranding the X Application on User Loyalty in Batam City

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