Rebranding of Malangan Batik as a Symbol of Malang’s Cultural Identity through Value Chain Analysis
Priskardus Hermanto Candra,
Anindya Widita,
Faishal Hilmy Maulida
et al.
Abstract:Malangan Batik is one of the symbol of Malang’s cultural identity. As an identity’s symbol that has been inherited, Malangan batik must be able to compete and reach consumers on a wider scale. However, Malangan batik is in fact not much in demand by consumers, even the younger generation in Malang. Through the analysis of value chain, production, distribution and consumption, Malangan Batik is seen on a wider scale that the lack of interest in Malangan batik is caused by internal and external factors. Malangan… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.