Reasons and Motivations for Working as A White-Collar Gig Worker

Abstract

Flexibility is perceived as a primary reason for working as a gig worker. However, there are not enough studies that investigate gig workers' motivations. Hence, this study aims to examine the motivation of white-collar gig workers using a sample size of 327 gig workers in Mongolia, a developing country’s labor market. The purpose of this study is to investigate intrinsic and extrinsic motivation factors for white-collar gig workers and their impact on behavioral intentions such as those of remote workers, freelancers, and any representatives of digital gig workers, not location-based gig workers. The primary data used in this study were collected through questionnaires from an online platform that attracts white-collar gig workers. The characteristics of this group are analyzed using Smart PLS4.0 software through the PLS-SEM technique to test the hypothesized relationships. Overall, the study contributes to an extension of current literature by understanding the white-collar digital gig workforce’s motivations and reasons behind it.