“…It is provided to engage, even more, the final audience (Felstead et al, 2007). The current product-service perspective is based on technology-mediated resources, most of them opened to the interoperability, so people could perceive a higher level of sense of place and a sort of positive addiction (Winchester & Washington, 2015). The most widespread tools during this era of connected fitness technologies are the massive use of fitness trackers (García-Fernández et al, 2020b), but inside these stages of new technologies adopted by the sector, there is also undoubtedly the proximity provided by the online app available in every portable device (IT for reservations, payments, promotions, and social-interaction among participants, and an online network of potential ones such as gamification, etc., for targeted purchasers awards or accumulate intangible points aiming engagement and fidelity).…”