“…Rather than a unidirectional relationship leading directly from media exposure to alcohol or sexual outcomes, a reciprocal relationship between media selection and effects is likely, such as that predicted by Uses and Gratification theory (Blumler & Katz, 1974;Palmgreen, Wenner, & Rosengren, 1985;Rubin, 2002) or the Media Practice Model (Steele & Brown, 1995). In line with these theories, research indicates that individuals often seek out media that fulfills certain needs tied to learning, entertainment, identity, and/or other feelings related to the self (Aubrey et al, 2012;Nabi et al, 2003;Nabi, Stitt, Halford, & Finnerty, 2006;Patino, Kaltcheva, & Smith, 2012;Reiss & Wiltz, 2004); in turn, those motives, as well as past experiences, age, and other identity-related factors, may shape how viewers both interpret and are affected by media content (Ferguson, Salmond, & Modi, 2013;Smith, Atkin, & Roznowski, 2006). Thus, individuals with positive alcohol or sexual expectancies and with greater drinking or sexual experience may be drawn to media like reality dating programs, which generally portray alcohol consumption and sexual behavior in a positive light; they may also be more likely to internalize the programs' messages.…”