2011
DOI: 10.2979/filmhistory.23.3.331
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Reality Radio: Remediating the Radio Contest Genre in Major Bowes' Amateur Hour Films

Abstract: This essay examines Major Edward Bowes' Amateur Hour radio show (1934)(1935)(1936)(1937)(1938)(1939)(1940)(1941)(1942)(1943)(1944)(1945) and the two short-subject series, Major Bowes Amateur Theatre of the Air (1935) and Major Bowes Amateur Parade (1936), which it spawned. The films, in contrast to a related series of live tours, failed to excite audiences or exhibitors since they were unable to replicate two essential aspects of the show: the audience's ability to vote for their favourites and the broadcast'… Show more

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Cited by 4 publications
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“…Koszarski (1990: 106) and Ellis (1953) describe their use for generating brand-specific programming for film, radio and television. Contests themselves have become program content, a tendency seen early on in US commercial television, as Melnick (2011) observes regarding the ubiquitous game shows and talent shows first developed for radio. An example from early US television is noted by the trade journal Broadcasting/Telecasting (1956), which describes a television program that showed the final round of a contest for the best impromptu 25 words about a soft drink, with the winner chosen by the soft drink’s buyers.…”
Section: Contestant: Republicanismmentioning
confidence: 99%
“…Koszarski (1990: 106) and Ellis (1953) describe their use for generating brand-specific programming for film, radio and television. Contests themselves have become program content, a tendency seen early on in US commercial television, as Melnick (2011) observes regarding the ubiquitous game shows and talent shows first developed for radio. An example from early US television is noted by the trade journal Broadcasting/Telecasting (1956), which describes a television program that showed the final round of a contest for the best impromptu 25 words about a soft drink, with the winner chosen by the soft drink’s buyers.…”
Section: Contestant: Republicanismmentioning
confidence: 99%