“…The use of the internet is conceptually comparable to these disciplines, given that they provide heightened sensations and are addictive in nature (Curry, Wagner, & Grothaus, 1991 Thombs & Osborn, 2019). However, we observed that past IS studies, regardless of the context and certainly not in green-IT (Chen, Hui, Su, Fang, & Hui, 2017;Shuja et al, 2017), rarely employed both awareness and financial disincentives together. Studies suggest that the simultaneous employment of both awareness and financial disincentives (like pricing) could lead to substantial attitudinal changes, compared to using only one of them (Haque, Ahmend, & Rahman, 2013;Shuja et al, 2017;Verdonk-Kleinjan, Candel, Knibbe, Willemsen, & de Vries, 2011).…”